Pipeline Marketing Blog

5 Signs the Gap Between Sales and Marketing is Closing

The celebrated co-founder of HP, David Packard, once said: “marketing is too important to be left to the marketing department.” Many marketers will jump immediately from their seats and label this as an utter blasphemy. Nonetheless, the truth is that Packard is right (up to a certain extent). Marketing is way too important to be left ONLY to the marketing department. This is where things get interesting.

So, who else should handle the marketing activities of a company? How about marketing’s other half, sales. Should marketing then also get involved into sales activities? Of course! Sales and marketing are two of the main pillars of every business. They are the salt and pepper of the perfect business recipe: too much of one and too little of the other will result in disaster. The key lies in finding the perfect combination. For some years now a trend has been taking place: a narrowing gap between marketing and sales activities.

Keep reading 5 Signs the Gap Between Sales and Marketing is Closing

Bizible Expands Marketing Performance Management Offering with Revenue Planning Product for B2B CMOs

Bizible is excited to announce the release of a first-of-its-kind product to enable high fidelity revenue planning for B2B marketing organizations through machine learning.

This new revenue planning solution enables B2B CMOs to not only develop better, more accurate marketing revenue plans and forecasts, but exceed goals by enabling modeling of “what if” scenarios such as budget shifts or increases across various marketing channels.

Keep reading Bizible Expands Marketing Performance Management Offering with Revenue Planning Product for B2B CMOs

An Infographic Guide To Marketo Summit 2017

Marketo Summit is upon us and for attendees that means creating a plan to make the most out of the April marketing conference. 

Keep reading An Infographic Guide To Marketo Summit 2017

The Key to Overcoming Internal Alignment Challenges When Scaling Your ABM Strategy

Implementing an account-based marketing strategy is no easy feat. But once it’s launched, life becomes a lot easier, right? Wrong.

There are several challenges that spring up when scaling an ABM strategy—transitioning it from a shiny new toy to a full and effective marketing strategy.

One of the biggest challenges is creating true alignment between Marketing and Sales. While marketing is in the name, Sales (and even Customer Success) plays a big role in executing an effective ABM strategy, too.

To seek some answers for how to overcome misalignment between departments, we went to Dave Rigotti, VP of Marketing at Bizible, for some input.

Keep reading The Key to Overcoming Internal Alignment Challenges When Scaling Your ABM Strategy

5 Strategies to Build Customer Relationships Through Content

Words play a vital role in conveying a particular message to someone. Likewise, content has a pivotal role in digital marketing. It is the soul of any business.

Especially in SEO, content marketing is a valuable and necessary technique. What exactly a company provides and its details are mainly delivered through content.

When a content marketing strategy is effectively implemented, a website can gain valuable traffic which then results in better search rankings. If the content is strong enough to attract a large audience, then you can engage more leads. We can say that content marketing is a leading tool of the entire SEO cycle.

Are you having trouble building a trustworthy relationship with your audience? Here is a collection of smart steps that will lead you on the path to building trust through content marketing.

Keep reading 5 Strategies to Build Customer Relationships Through Content

12 Marketo Summit 2017 Sessions You Should Attend

Marketing Nation Summit is a massive event that attracts thousands of marketers to the Bay Area every year. It can be a little overwhelming, though, given there are over 120 sessions across the four day conference.

Keep reading 12 Marketo Summit 2017 Sessions You Should Attend

Topics: events marketing

How CloudFlare moved its Marketing Team from a Cost Center to a Revenue Center [Video]

CloudFlare’s team was looking for a way to connect demand generation efforts to pipeline being driven by Marketing, but was unable to through their CRM and marketing automation tools.

In comes Bizible.

Keep reading How CloudFlare moved its Marketing Team from a Cost Center to a Revenue Center [Video]

The Martech Stack Powering Bizible's Rocket Ship [MarTech Stackies Submission]

The Stackies competition for the 2017 MarTech Conference is well underway, and Bizible has entered our marketing technology stack into the mix. Designed to reflect the features and capabilities of a NASA space shuttle, our marketing tech stack has proven to be an effective launchpad for our data-driven marketing strategies.

Keep reading The Martech Stack Powering Bizible's Rocket Ship [MarTech Stackies Submission]

What Is Full Funnel Visibility? And How Do You Get It?

There’s no debating the B2B buyer journey is long and complex. They often last multiple quarters, and involve dozens of touchpoints and a handful of contacts. Last summer we analyzed our buyer journey and found that our average customer had 20.65 touchpoints before closing.

As an increasing number of marketers are focused on improving the customer journey, it’s important that they can see the full picture. From a data perspective, that means having access to the data on each of the touchpoints in the journey, from the very first anonymous visit to becoming a closed-won customer—full funnel visibility.

Keep reading What Is Full Funnel Visibility? And How Do You Get It?

Successful B2B Lead Generation Measurement In 7 Steps

One of the struggles marketers deal with when measuring B2B lead generation is isolating and pinpointing the true cause of revenue performance.

Keep reading Successful B2B Lead Generation Measurement In 7 Steps

Topics: lead generation, demand generation

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