B2B Marketing Blog

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

Down-funnel metrics are more important than ever before.

In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing? How are they creating their plans and measuring success?

The trend is clear: more marketers are using down-funnel metrics, like sales opportunities, pipeline, and revenue as their focal point.

Keep reading 2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA, a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them. Lucia has spent more than five years on the agency side and has experience designing and implementing PPC, SEO, and social media strategies.

Having worked with a variety of clients from a number of different industries, she was able to provide great insight into AdWords’ performance.

Keep reading 2017 AdWords Industry Benchmark Report: An Agency’s Perspective

Bizible Raises Opportunistic $8.1M In Additional Funding To Further B2B Marketing Performance Management Solution

I’m excited to announce that Bizible has raised $8.1M in opportunistic funding from existing investors Scale Venture Partners and Madrona Venture Group along with Square 1 Bank.

Keep reading Bizible Raises Opportunistic $8.1M In Additional Funding To Further B2B Marketing Performance Management Solution

The 'Golden Path': What We Learned From All Customers' Web Session Data

We are committed to better understanding the customer journey through data. That is the reason we do marketing attribution in the first place. Marketing attribution is the story of the customer journey told through touchpoints. Touchpoints are valuable online web sessions and offline engagements that drive brand discovery, form fills, demos and free trials. 

We get questions from marketers on whether Bizible can provide data on a specific customer journey: the Golden Path.

If B2B marketers could see every session (i.e. web visit, form fill, and email), and piece together the entire customer journey at a highly granular view, would they discover the Golden Path?

In this post we discuss this topic and show how Bizible’s Data Warehouse product can get marketers a step forward in thinking about the customer journey and the Golden Path.

Keep reading The 'Golden Path': What We Learned From All Customers' Web Session Data

Topics: Analytics, customer journey

Bizible Announces LinkedIn Ads Integration into B2B Marketing Attribution Solution For New Performance Insights

Bizible, the leader in B2B marketing attribution and planning, is happy to announce that we’ve been included in LinkedIn’s Marketing Partner Program. In addition, we've launched a new integration between Bizible and LinkedIn advertising to deliver the best data and insights for marketing to understand the full-funnel impact of LinkedIn advertising performance, from awareness all the way to revenue.

Keep reading Bizible Announces LinkedIn Ads Integration into B2B Marketing Attribution Solution For New Performance Insights

Why B2B Marketers Need To Track & Measure Multiple Touchpoint Dimensions

Watching television in the 90s, people rarely complained about the low fidelity of their television screen. It’s what people were used to, so they didn’t have expectations of anything better. Just to put this in context, in the late 90s, a high-tech Philips plasma television had a screen resolution of 852 x 480 and cost $15,000.

But not until higher definition televisions were introduced did anyone really notice just how bad that was. Today, many would consider that resolution unwatchable on a big screen, compared to 4k screens with a resolution of 3840 x 2160.

Not until you’ve seen just how much better it can be do you realize the state of your current status quo.

Keep reading Why B2B Marketers Need To Track & Measure Multiple Touchpoint Dimensions

How Marketing Can Move The Dial On Down-Funnel Metrics

Conventional B2B marketing is all about lead generation—filling the top of the funnel and allowing the numbers game to play out. On average, 1% of leads eventually become customers (according to Forrester), so the math, simply, looks like this: 1,000 leads → 10 customers; 2,000 leads → 20 customers. Lead-centric organizations primarily grow their business by expanding the top of the funnel—the amount of leads generated. The math checks out, but increasing lead volume alone tends to be a costly way of driving growth.

As B2B marketing strategy has matured (including the growth of ABM programs), high performing organizations have realized that marketers can more efficiently drive growth by optimizing every stage of the funnel, not just the top. Of equal importance, marketers are now able to more accurately measure the effectiveness of their down-funnel efforts, which allows them to justify additional spend and time spent.

Keep reading How Marketing Can Move The Dial On Down-Funnel Metrics

Introducing the Guide To Annual Planning For B2B Marketers

Every year marketers go through the ritual of annual planning. It typically involves working with team members to update a highly complex Excel workbook and an attempt to forecast leads, opportunities, and deals into the future.

Annual planning also involves working across departments to understand what marketing needs to do in order to contribute to the closing deals, generation of pipeline and the improvement in brand awareness. 

Keep reading Introducing the Guide To Annual Planning For B2B Marketers

Topics: marketing measurement, revenue planning, annual planning

A Deep Dive into the 2017 State of Account-Based Marketing Survey

Recently, #FlipMyFunnel and the B2B News Network completed the annual State of ABM survey, which received responses from over 250 B2B marketers, with 60% at a director level or higher.

Sangram Vajre, CMO at Terminus and Founder of #FlipMyFunnel, recently sat down with Dave Rigotti, VP of Marketing at Bizible, for a webinar to discuss some findings within the 2017 ABM report.

Keep reading A Deep Dive into the 2017 State of Account-Based Marketing Survey

Just Released: AdWords Industry Benchmark Report 2017

In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report.

Keep reading Just Released: AdWords Industry Benchmark Report 2017
  New Call-to-action