Bizible is happy to announce the availability of the AdWords ROI dashboard and breakdown for Salesforce. For the first time, advertisers can see AdWords cost data in Salesforce and link it up with revenue for true picture of ROI.
“Companies are looking to transform the way they connect with customers, partners and employees to thrive in the today’s connected world,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com. “By leveraging the power of the Salesforce and Salesforce1 Customer Platform, Bizible provides customers with the proven search, social, mobile and connected cloud technologies to accelerate business success.”
High Level Picture with the ROI Dashboard
The ROI dashboard was designed to give search marketers a window into their campaign efforts. Customers in the beta have been using the ROI dashboard to:
- Track the ROI of AdWords based on closed opportunities in Salesforce.
- Project the performance of AdWords campaigns before your sales cycle closes. (Bizible looks at remaining opportunities and historical closure rates to project ROI.)
- Visualize the sales pipeline of AdWords for an overall snapshot of account health.
With custom date ranges you can easily compare snapshots month over month or even take a screenshot for monthly marketing reports.
Take Action with the ROI Breakdown
Bizible is more than just oohs and aahs. In addition to the dashboard, you can also drill deep on AdWords ROI at the campaign, ad group, ad content, and keyword level, so you can measure and make data-driven decisions based on revenue or even projected revenue. For data geeks like us, you can can also easily export the ROI Breakdown to Excel for further number crunching.