Pipeline Marketing Blog

Bringing Better A/B Testing To Companies With Sales Teams - Announcing Optimizely Integration

By Aaron Bird on Mar 25, 2014 8:00:00 AM - Click here to get updates of new posts

Since we launched Bizible, we’ve been focused on helping people make better marketing decisions by making it easy to track marketing all the way to a customer in Salesforce.

Continuing on this path, I’m happy to announce Bizible now supports Optimizely experiments in Salesforce. Optimizely is the #1 website optimization platform in the world and has helped make conversion testing a mainstream activity. Bizible’s solution combined with Optimizely means that, for the first time, companies with a sales team can now easily trace specific experiments to business impact.

What Bizible has done to extend the Optimizely platform into Salesforce unlocks new value for Optimizely customers. Companies with sales teams should seriously consider Bizible for insights that prompt action and create value. ” - Dan Siroker, CEO, Optimizely

In the past, companies with sales teams were limited to form submissions to assess performance of A/B testing. However, more leads does not always equal more revenue, and in fact can cause sales strain and lost time. No longer. In addition to measuring revenue uplift of specific variations, Bizible and Optimizely customers can also:

✔ See lead to opportunity conversion rate by variation.

✔ Run complex reports on other Salesforce and Bizible fields such as variation revenue by device type, location, or by marketing source.

✔ Since A/B experiment details are published to Salesforce, it’s easy for sales to know which version of a page a contact had seen, which is great for testing things like pricing.

Here's what it looks like:

bizible optimizely salesforce

Getting started is easy. Once you are a customer of Bizible and Optimizely and running experiments, installation is automatic and all you have to do is contact us in order to enable the feature.

Not yet using Optimizely? Optimizely is the world's leading web optimization platform, providing A/B testing, multivariate testing, and website personalization to over 7,500+ customers globally since launching in 2010. We’ve partnered with them to offer dedicated onboarding assistance for Bizible customers, so just contact us and we’ll make an introduction.

Update: Here's a short video overview walking through the integration:

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