Pipeline Marketing Blog

The Metrics that Matter: A Video Interview with Demandbase

By Alexis Getscher
Mar 8, 2017
Find me on:

Marketers have been reporting on top of the funnel metrics, when they should be reporting on deal size, funnel velocity and pipeline generation, says Demandbase CMO Peter Isaacson.

We interviewed the CMO, along with Director of Marketing Operations, Nani Jansen and Director of ABM Strategy, John Dering about the metrics that matter and why marketers should be reporting on revenue.

Watch the full video interview and share through the click to tweets below.

 
 
 
 
 
 
2:40
 
 
 
2:40
 
 
 
 
 
 
 
 
 
 
 
Wistia video thumbnail - The Metrics that Matter: Bizible + Demandbase
 

Thanks for reporting a problem. We'll attach technical data about this session to help us figure out the issue. Which of these best describes the problem?

Any other details or context?

Cancel
message
 
 
 
 
 
 
 

 

 

[Marketers] need to think about... how marketing activities are driving business impact.

CLICK TO TWEET

 

Today we're hyper focused on funnel velocity, deal size, and pipeline generation.

CLICK TO TWEET

 

We can see a much clearer perspective into our pipeline and how it's being influenced by marketing programs.

CLICK TO TWEET

  

B2B Marketing Attribution 101  An intro guide to attribution for revenue-driven B2B marketers  Download Now

  New Call-to-action