Pipeline Marketing Blog

New Funding and the Road Ahead

By Aaron Bird on 8/26/14 7:00 AM - Click here to get updates of new posts

Ever since founding Bizible, we’ve been focused on building software that not only connects sales and marketing data, but more closely aligns them as an organization to be a revenue generating machine.

We first went deep in paid media analytics, especially for those investing in paid search. This has allowed us to grow unbelievably fast. We’re now the the #1 marketing analytics app on the Salesforce AppExchange with over 120 perfect reviews.

To accelerate our amazing growth and continue to be a category leader, I’m happy to announce that Bizible has raised $8 million in new venture capital, led by Scale Venture Partners.

We’ll be using the money to build new solutions that unlock the power of connected sales and marketing data and teams, which we call pipeline marketing. One request we’ve heard loud and clear from many of our customers is to build a solution for CMOs to measure all marketing activities, from organic to paid. I’m happy to announce cross channel insights is nearing completion and currently in beta. With this expanded product offering, CMOs can quickly:

  • Keep the entire marketing team accountable for driving revenue

  • Ensure alignment between marketing and sales

  • Shift budget to high performing channels based on downstream metrics such as opportunity creation and revenue

Bizible-Screenshot

The potential of connecting marketing and sales is incredibly exciting. With this launch, we have now finished closing the loop across all digital channels. This enables unprecedented alignment between sales and marketing to succeed by driving revenue together as a team. If you are current customer and have feedback on what you would like us to work on next, please email me at aaron@bizible.com.

To support the vision, we are putting in place the right team and are actively hiring a senior developer, data scientist, product / program manager, and other roles across the organization. In addition, I’m excited to share that Stacey Bishop will be joining the board. She’s a smart strategic thinker with loads of experience in B2B SaaS who currently sits on the board at HubSpot and Demandbase.

A huge thanks to all those who have supported Bizible along the way, including all our investors, advisors, employees, and of course, customers.

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