B2B Marketing Blog

The 'Golden Path': What We Learned From All Customers' Web Session Data

We are committed to better understanding the customer journey through data. That is the reason we do marketing attribution in the first place. Marketing attribution is the story of the customer journey told through touchpoints. Touchpoints are valuable online web sessions and offline engagements that drive brand discovery, form fills, demos and free trials. 

We get questions from marketers on whether Bizible can provide data on a specific customer journey: the Golden Path.

If B2B marketers could see every session (i.e. web visit, form fill, and email), and piece together the entire customer journey at a highly granular view, would they discover the Golden Path?

In this post we discuss this topic and show how Bizible’s Data Warehouse product can get marketers a step forward in thinking about the customer journey and the Golden Path.

Keep reading The 'Golden Path': What We Learned From All Customers' Web Session Data

Topics: Analytics, customer journey

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

As our company continues to grow, we have invested pretty heavily in content marketing. Half of our marketing team consistently produces content, be it blog posts, ebooks, reports, webinars, etc. So it’s important that our content continues to contribute business value.

It has to build trust, generate leads that are good fits for our business, nurture prospects, and ultimately, it has to generate revenue.

We’ve done some interesting content analysis that has caused us to make changes, so we thought we’d share our approach, some of our data, and our learnings.

Keep reading 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

Topics: Analytics

B2B Conversion Tracking Best Practices

One of the clearest advantages we, as marketers in 2016, have over the traditional marketers of decades before is the ability to track online behavior. Through digital ad tracking and website tracking, we have the opportunity to understand quite a bit about our prospects and customers before a word is even spoken.

Of course, it’s never quite as easy as we’d like to measure our prospect’s journey in the era of big data. The technology is there, we just need to do a lot of things right to make sure our data is clean and actionable. Especially in the world of B2B marketing, because the customer journey can be long and complicated, proper conversion tracking is essential.

Keep reading B2B Conversion Tracking Best Practices

Topics: Analytics

Finally... Some Clarity. Best Practices For UTM Parameters

UTM parameters allow marketers to track web source traffic.

While it's clear what tracking parameters do, we get a lot of questions on how to use them.

Clarity and consistency on using UTM tracking parameters is paramount. So we created this guide to answer questions around best practices for using UTM parameters in online marketing.

Keep reading Finally... Some Clarity. Best Practices For UTM Parameters

Topics: adwords, Analytics, B2B Marketing

What Marketers Need To Know About Tag Management

While web technology companies have for many years provided tag management software, tag management today is being called the “required table stakes of digital measurement,” by David Booth for MarketingLand.com.

In this post we’re going to cover what tag management is, how it benefits marketers, some of newest shortcuts for deploying site tags, and show you where Bizible fits in the landscape.

Keep reading What Marketers Need To Know About Tag Management

Topics: Analytics, website events, B2B Marketing

6 Steps to Running AdWords Campaigns that Drive Customers

This is a preview of our latest guide: AdWords for Lead Generation, which details everything you need to know to get started, research great keywords, make the most of your budget with testing and optimization, and run a profitable SEM campaign.

Keep reading 6 Steps to Running AdWords Campaigns that Drive Customers

Topics: adwords, roi, ppc, lead generation, Analytics, sem, lead, b2b, adwords keywords

4 Reasons Why Your Online Marketing Is Failing

Thanks to the rise of the internet and the fact that almost anyone can start a business and get a website built, we have arrived at a point where every small business owner also has to be an online marketer. Whatever your business does, perhaps the toughest task that you face is getting paying customers to your website and through your sales funnel.

Keep reading 4 Reasons Why Your Online Marketing Is Failing

Topics: Analytics, Marketing Analytics, online marketing, golden metric

Three Methods for Determining Social Media Marketing Returns

Guest Post by Teresa Sizemore, Blogger at Bluefire PR

Keep reading Three Methods for Determining Social Media Marketing Returns

Topics: roi, small business marketing, Social media, facebook, Analytics

Can the ROI of Social Media Be Measured?

Guest Post by David Deering, Owner of Touch Point

Keep reading Can the ROI of Social Media Be Measured?

Topics: bizible, tips, bizible blog, Social media, Analytics

Use Salesforce Marketing Analytics to Find Remarketing Opportunities in Closed Sales

Guest post by Gabriel Gervelis

Keep reading Use Salesforce Marketing Analytics to Find Remarketing Opportunities in Closed Sales

Topics: Analytics, Marketing Analytics

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