Pipeline Marketing Blog

A Complete Guide To The Buyer Journey

The buyer journey is often described in terms of content needs or customer needs. While these are important, there lacks a clear description of the buyer journey in terms of the goals and role of the marketer.

The job the marketer is create revenue, and in order to get there they must succeed at each of the four stages of the buyer journey.

In this post we explain how marketers can fully succeed at converting prospects at every stage of the buyer journey.

Keep reading A Complete Guide To The Buyer Journey

Topics: B2B Marketing

B2B Marketers Guide To End Of Year Planning

What happens once a year where people get so excited they don’t need their morning coffee?

Answer: End of year planning.

All jokes aside, the most important elements of a B2B marketing strategy is knowing where to find potential customers, how to reach those potential customers to fill the funnel, and how to compete to close those customers. Marketers can improve their strategies with end of year planning.

Keep reading B2B Marketers Guide To End Of Year Planning

Topics: reporting, B2B Marketing

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation.

Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains:

As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. And in turn, new opportunities will be created for monetization through individual and organization subscriptions and targeted advertising.

As marketers we took a close look at the implications for online advertising.  

In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date.

Keep reading What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

Topics: B2B Marketing

The Golden Age of B2B Marketing Is Here, What You Need To Know

Like many people, I like to reflect on my career, especially my industry and company. Recently, I came to the conclusion that it’s never been a better time to be a B2B marketer.

Keep reading The Golden Age of B2B Marketing Is Here, What You Need To Know

Topics: B2B Marketing, marketing technology

How Expert Marketers Gain Influence

Marketers who experiment through trial and error understand how to generate customers. But this doesn’t mean experimenting, implementing a new tool, or shifting to a new strategy is easy. 

Marketers don’t need more tools or technical knowledge, they need ways to implement change in their organization.

This post covers 3 principles to gain influence and buy-in for new marketing initiatives.

Keep reading How Expert Marketers Gain Influence

Topics: B2B Marketing

Finally... Some Clarity. Best Practices For UTM Parameters

UTM parameters allow marketers to track web source traffic.

While it's clear what tracking parameters do, we get a lot of questions on how to use them.

Clarity and consistency on using UTM tracking parameters is paramount. So we created this guide to answer questions around best practices for using UTM parameters in online marketing.

Keep reading Finally... Some Clarity. Best Practices For UTM Parameters

Topics: adwords, Analytics, B2B Marketing

How To Build A Beloved Free App And Generate Demand In B2B Marketing

A lot goes into designing a free app. But the payoff is undeniable.

You get leads that are trying to solve a problem your product addresses. You grow your pipeline. And you close more deals. 

Not bad for a marketer. 

Keep reading How To Build A Beloved Free App And Generate Demand In B2B Marketing

Topics: B2B Marketing, demand generation

6 Conferences B2B Marketers Need To Attend In 2015

You want to justify the cost of attending. You want actionable advice. And you want to meet quality attendees.

There are hundreds of conferences to choose from.

Let’s make it simple.

Keep reading 6 Conferences B2B Marketers Need To Attend In 2015

Topics: B2B Marketing, demand generation

6 SaaS Metrics That Help You Predict Growth And Customer Success

Nothing feels as good as winning a new customer. Someone validated your service, is excited about your company, and even recommended it to others. So, where did they come from—and are they going to stick around?

One of the  uncertainties in a SaaS business is the fact that you don’t always know how long your customers stay with you. Maybe they’re active users at the start, but they quickly drift off after the first few months. You can try win-back emails, new sales and other retention initiatives, but that’s not helping you to plan for the future.

Keep reading 6 SaaS Metrics That Help You Predict Growth And Customer Success

Topics: B2B Marketing, demand generation, B2B Sales

How To Never Worry About Sales And Marketing Alignment Again

We talk a lot about marketing data. How to find it. How to use it. But we don’t talk a lot about the feedback loop between sales and marketing, i.e. how sales and marketing share data to close more deals.  

Keep reading How To Never Worry About Sales And Marketing Alignment Again

Topics: B2B Marketing, B2B Sales

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