Bizible was founded in 2011 by Aaron Bird, Peter Thompson, and Andy Turman.
Working on ad platforms at Microsoft, Aaron and Peter became intimately aware of big problems facing marketers with the biggest being there’s a fundamental breakdown connecting marketing to revenue, especially at companies that have a sales team. Doing so was incredibly hard and ultimately left more to be desired. And thus, Bizible was born.
Completing TechStars in 2012, Bizible continues to pioneer the marketing performance management space with industry-leading revenue attribution and planning software that helps B2B marketing teams answer the simple questions “what’s working?" and "where should I invest my budget?"
Now a part of Marketo, Bizible is used by thousands of marketers at industry-leading companies.