B2B Marketing Blog

How Bizible Uses Bizible To Measure Account-Based Marketing

I have yet to meet a company only doing account-based marketing (ABM). If a company is doing ABM, it doesn't mean they completely stop doing demand generation. We’re no different at Bizible. That’s one reason I coined the term account-based demand.

After a long run of exclusively doing demand generation, we started to see the value of ABM when our average deal size reached about $24,000 of yearly revenue. Because we now do both ABM and demand generation, we think of about measurement of the two holistically: company growth is always the eventual goal of our marketing and the best way to measure that is with revenue.

Before we get too deep in the measurement of our marketing, let’s first look at how we do marketing. For ABM specifically, we have a number of marketing technologies which are critical to our execution success.

Keep reading How Bizible Uses Bizible To Measure Account-Based Marketing

Topics: account based marketing

How to Implement An Advanced Marketing Attribution Model Across Your Entire Company

Implementing marketing attribution is not an overnight process. It's a journey that doesn't need to turn into a change management nightmare. 

In this post we discuss the nuts and bolts of implementing an organization-wide attribution model. It's all based on Sameer Khan's presentation at the 2018 MarTech Conference. 

Sameer Khan is Founder of Marketing Ops Pros. His presentation outlines the internal process for rolling out a company-wide attribution model at cloud security company, Alert Logic. 

Here are the takeaways. 

Keep reading How to Implement An Advanced Marketing Attribution Model Across Your Entire Company

Topics: marketing attribution

4 Marketing Attribution Metrics You Can't Track in Excel

For C-level executives such as the CMO, generating a positive ROI is often part of the job description.

Keep reading 4 Marketing Attribution Metrics You Can't Track in Excel

Topics: marketing measurement

Introducing the Advanced Marketer's Guide to Measuring Account-Based Marketing

There’s a lot of content on why account-based marketing is a no-brainer for B2B marketers. Now there’s content emerging on measuring the ROI of account-based marketing (ABM). This short article is on the latter.

We’ve written about key ABM metrics you can use to track performance, but we didn’t dive deeper to explain how to generate and visualize those metrics using available tools. That’s why we created an all-in-one ebook on how to measure the ROI of all your account-based marketing activities.

In How To Measure Account-Based Marketing Performance we define the data sources for each metric, and outline the data cleaning steps needed to generate these metrics.

It’s all part of the process of using data to tell the story of how marketing is driving growth. Let’s go over in more depth what you’ll find in the ebook.

Keep reading Introducing the Advanced Marketer's Guide to Measuring Account-Based Marketing

Topics: account based marketing

Introducing: Fast CMO Magazine Issue #3

If you've been following our blog, you know we're excited to bring back print. 

Fast CMO magazine is a leadership and management magazine for B2B CMOs. Our third issue is launched and you're probably wondering what's inside. 

In our latest issue we had the privilege of learning from six successful business leaders across a variety of industries. We cover topics such as the customer experience, persona development, and brand strategy.

Here's what you'll read about. 

Keep reading Introducing: Fast CMO Magazine Issue #3

Topics: marketing management

Introducing Bizible Discover — Unmatched Visibility, Smarter Decisions, Boundless Growth

Today, we’re excited to introduce Bizible Discover. It’s our latest product that enables B2B marketers to get the data and insights they need in an easy-to-use interface, so that data and insights can finally be a competitive advantage.

Keep reading Introducing Bizible Discover — Unmatched Visibility, Smarter Decisions, Boundless Growth

Bizible’s Guide To SiriusDecisions Summit 2018

SiriusDecisions Summit is one of my favorite B2B marketing events of the year. Not only is it packed with insights from leading industry analysts like Ross Graber, but the amount and quality of networking is completely unmatched.

Keep reading Bizible’s Guide To SiriusDecisions Summit 2018

Topics: account based marketing

Why Marketing Should Know Sales Pipeline Coverage (And How To Measure It)

As a founder of the pipeline marketing movement, I’m obviously a big fan of the shift of focus from the top of the funnel to the entire funnel, and the entire buyer journey.

This shift provides a much better foundation for success for both marketing and the rest of the organization. When marketing is measured on the outcome of their efforts, instead of the activities, the team makes better decisions around optimizations, improves the relationship with sales, and ultimately drives more growth, i.e. more revenue.

Keep reading Why Marketing Should Know Sales Pipeline Coverage (And How To Measure It)

Topics: B2B Marketing

Introducing Boomerang Stages — More Accurately Track Your Complex Customer Journeys

Today, we’re thrilled to announce the launch of Boomerang Stages, our latest feature to help customers more accurately measure and understand their customer journey.

In a perfect world, every prospect would progress through the funnel exactly as designed. Since in this perfect world we are, of course, executing a perfect marketing strategy, every visitor would be qualified, become a lead, MQL, and then SQL, convert to an opportunity, and then become a customer.

Unfortunately, reality isn’t quite that neat. Many prospects will either filter out of the funnel or stall at a stage, but, to make matters really complex, prospects revert back up the funnel, too.

To handle the reality of long, complex, and non-linear sales cycles, Bizible built Boomerang Stages, an advanced tracking and attribution modeling feature.

Keep reading Introducing Boomerang Stages — More Accurately Track Your Complex Customer Journeys

The Future of B2B Marketing in an AI Driven World

I’m the type of person who actively manages their career. Both on a micro and macro level. I also enjoy reading about new technologies and trying as much as possible to be on the forefront.

Keep reading The Future of B2B Marketing in an AI Driven World

Topics: B2B Marketing

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