I’m the type of person who actively manages their career. Both on a micro and macro level. I also enjoy reading about new technologies and trying as much as possible to be on the forefront.
Topics: B2B Marketing
If you’re searching for good information on account-based marketing there are a variety of places to find it. One of those places is the ABM Innovation Summit, sponsored by Demandbase.
Topics: account based marketing
In the age of digital marketing, nothing beats face-to-face interaction. That’s why we want to see you at Marketo Summit 2018.
If you’re a B2B marketer, you know events and tradeshows offer a lot of value, not just as a lead driver, but as a way to meet partners, meet customers, and get your message out there. It’s always a lot to take in, so to get the most out of your Marketo Summit experience, consider doing some research on the sessions you want to attend, the booths you want to visit, and the fun experiences you want to have.
What are some of our suggestions you ask? Read below to find out.
Topics: marketo summit
As a marketer, you know you must generate revenue to keep your team and budget off the chopping block. But how you report on revenue makes a significant difference in proving your worth. To report on revenue, marketers turn to more advanced performance reporting, including multi-touch attribution. But even then, not all multi-touch revenue attribution reports show the same value.
In this post we’ll clarify the differences between marketing-originated revenue versus marketing-influenced revenue versus true marketing-driven revenue.
Topics: marketing attribution
I recently had the pleasure of speaking at SMX West. I focused on my journey from paid media manager to VP of Marketing and how focusing on the outcome of my work along with optimizing for experiences helped my trajectory. I hope you enjoy this blog version of the presentation!
Search engine marketing (SEM) was the original demand generation channel. It was the first digital media channel that made sense for B2B because of its scale and somewhat-OK targeting capabilities (for B2B at least).
However, it’s always been a B2C channel first. Lately there’s been an explosion—or resurgence depending on how you look at it—of B2B-specific channels like ABM, direct mail, and outbound sales development.
There’s no better way to advance our careers than by learning from our peers. At Bizible our motto is, “Customer first, always,” and this means supporting our customers in the best ways we can. That’s why we launched Fast CMO magazine, it’s a way for us to add value for the senior marketing leaders we serve.
Fast CMO’s content is peer driven, based on interviews with successful CMOs and marketing executives. How do they get value? It’s indispensable to read how marketing leaders across different B2B categories are successfully driving growth.
Today’s marketing leaders are chasing big goals. They are managing growth engines, scaling proven marketing strategies, launching new programs, leading transformation, and managing up, down and sideways--they're also getting teams inspired and running smoothly.
That's a lot!
Topics: marketing management
The marketing operations profession is BOOMING. LinkedIn shows over 11,000 job openings for “marketing operations” roles, and the average salary for marketing operations managers is nearly $100,000.
It seems like just last year the role was solely about marketing automation and now it’s about so much more. Still though, it’s mostly centered around technologies related to marketing execution. To be fair, it is a big component of marketing operations job responsibilities.
Topics: marketing operations
Marketing attribution is more than a reporting methodology, it’s a step forward for marketers trying to make sense of big data sets. We’ve worked with hundreds of B2B marketing teams who had previously treated attribution as a “small data” problem—niche, nice to have, and not comprehensive—and it didn’t work. Key data was missing, the numbers didn’t add up, and as a result, the data was inactionable.
Once marketers understand the sheer amount of data involved, it clicks. The light bulb goes off. Marketers need to know what’s working, and what isn’t, at both a comprehensive and a granular level—and that adds up to a lot of data.
That’s why we’re excited to introduce Data Warehouse, the option to have the full firehose of data that Bizible can collect about how your prospects interact with you. Because of the sheer volume, there are innumerable benefits, use cases, and things to know, so we’ve put together the top five. Here is what you should know about Bizible Data Warehouse:
Today, Madison Logic announced a new partnership with Bizible. We’re excited to partner with this leading account-based marketing (ABM) execution platform, and we’ve already seen the value its driving for B2B marketers. Mutual customer PGi makes intelligent marketing investment decisions by using Bizible to attribute revenue to their Madison Logic efforts. This partnership represents the beginning of many exciting things for Bizible, namely:
We’re excited to announce the immediate availability of Activity Attribution in Bizible! With Activity Attribution, you can now track and measure the performance of your sales and CRM activity right alongside your marketing efforts.
Why are we excited for this? Because a company’s measurement process should be custom tailored to their unique go-to-market, sales cycle, and reporting preferences. We are seeing customers create touchpoints for everything from view-throughs to engagement with sales-enablement content. It comes down to what’s important in your sales cycle, and what do you want to measure and improve?
At Bizible we have an amazing BDR team and they should get the credit they deserve when we look at overall revenue performance at Bizible. Sales Activity Attribution helps us do this.