In this post we review multi-channel attribution, reviewing the attribution capabilities and methods available through different technologies. We’ll also discuss how to evaluate which multi-channel attribution model is best for your organization.
Topics: marketing attribution
Marketers are constantly inundated with new tips and tricks that will help them be successful. It seems like every year there is a new trend that infiltrates the conversation at networking events, conferences, in blog posts and in marketing meetings.
B2B direct mail seems to be the hottest marketing channel this year. Direct mail has been effective at Bizible and I suspect it will continue to be effective for a long time coming.
Marketing budgets and dashboards are typically managed and operated separately. Budget exercises happen annually and dashboards are put together or updated as needed, such as before a board meeting.
Marketers typically keep separate the management of marketing budget and the management of dashboards. However, these two should be tied closely together. Outcomes in your marketing dashboards should tie directly to the outcomes tied to your marketing budget. After all, getting budget is getting commitment that marketing will reach a pre-defined goal.
In this post we discuss a SiriusDecisions method for creating marketing budgets. We then discuss how to make sure your marketing dashboards speak to the goals you set out to achieve during the budget planning excercise.
In 2017, we had our first class of Bizible All-Stars and we’ve now opened the application for 2018!
The Bizible All-Stars are a select group of customer advocates who provide input into the future direction of our product. All-Stars also gain early access to new product features, a direct line to the Bizible Executive team, access to a private knowledge sharing community of other All-Stars, invitations to VIP networking events, and a custom pair of Converse All-Stars.
Throughout the month of October, we’ve been asking marketers to nominate rockstar revenue-driven B2B marketers for the first annual Pipeline Marketing Awards. We received tons of nominations with inspiring rationales. Marketers are creating alignment between sales and marketing teams, championing pipeline and revenue as key metrics, and innovating with cutting-edge technology and processes.
The Pipeline Marketing Awards were judged by a panel of marketing leaders from Uberflip, Radius, Linkedin, Heinz Marketing, and Bizible.
See the 2017 winners below:
Launching an account-based marketing (ABM) program can be a daunting task, especially if you’re building a new ABM program from scratch. At LeadMD we’ve found the majority of B2B marketers are early in their ABM implementation. Most are currently researching its viability as a marketing strategy and trying to determine if it’s even a good fit for their business.
The inevitable next step after research is to put together a plan. That’s what we provide in this article.
Launching an account-based marketing program requires database management, getting insights from your customer database, creating content, executing, and performance measurement.
It’s no surprise that attribution models are a popular topic of discussion among B2B marketers. The model that a marketing team chooses affects how they assess their campaigns, report their results, and show their contribution to their organization’s bottom line.
What types of models are the most popular? Which models tend to show the best results? Do results really differ enough between models to make a difference? Original data from the 2017 State of Pipeline Marketing survey can help shed some light on the answers to these questions.
Marketing operations (MO) is the unsung hero when it comes to enabling marketing teams to execute their campaigns and programs.
Marketing operations enable marketing teams to run smoothly by creating data processes, managing data and data vendors, and doing analyses to enable marketing teams to operate smoothly. It’s a lot like engine oil, crucial in allowing the car to run smoothly, but often unseen by the drivers.
Marketing leaders know the importance of a capable marketing operations team, so it’s important to assess current capabilities and put together a plan for expanding those capabilities.
In this post we review a framework by SiriusDecisions to help marketers put their current marketing operations capabilities in perspective.
Topics: marketing operations
Doing a cohort analysis is a great reporting tactic to better understand the influence of marketing. A cohort analysis is a broad term that refers to selecting a group of people and understanding what happened after an intervention, or after a designated period of time. In this case, the intervention is marketing, and we are studying whether marketing campaigns influence a group of leads.
The question our customers often ask is: How many opportunities were generated from a cohort of leads? In other words, we've generated leads, we've done some marketing, now what were the results?
In this post we’ll answer this type of question by using cohort analysis with Bizible.
Topics: marketing performance management