B2B Marketing Blog

How To Use Marketing Attribution Data In Your Next Board Meeting

The contents of a board meetings should be carefully chosen by marketing executives who strive for a greater stake in the organization.

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Topics: Marketing Analytics, B2B Marketing, marketing ROI

How Jellyvision Used Direct Mail and Marketing Attribution to Achieve a 52% Opp Conversion Rate

What happens when the the most engaging employee communication platform in the universe joins forces with the leading tactile marketing automation solution and the world’s best B2B marketing attribution software? Magic, that’s what. And trackable returns on investment that reach beyond the stars.

But how did the magic happen? Let’s dive into what Jellyvision needed, and how PFL and Bizible were able to serve— not only Jellyvision’s individual pain points, but also as joined forces that helped elevate the campaign to unprecedented levels of success.

Keep reading How Jellyvision Used Direct Mail and Marketing Attribution to Achieve a 52% Opp Conversion Rate

How To Visualize Your Marketing Attribution Data In PowerBI

At Bizible we focused on building a product that can deliver great data. Great data is relevant, accurate, and precise. But what about great design? After ensuring data is reproducible and accurate many marketers begin to focus on the best way to communicate new information.

Keep reading How To Visualize Your Marketing Attribution Data In PowerBI

Topics: marketing performance management, data warehouse, data visualization

How A Hospitality Company Uses Call Tracking & Attribution To Make Smarter Marketing Decisions

In order to meet prospects where they are, marketers are relying more and more on a multitude of channels. Of course, more channels also means more channels to measure and more sources of data.

For that data to be useful, every channel needs to be measured comprehensively and granularly—that’s how marketers best piece together and understand the complete buyer journey.

Whether for B2B industries or many B2C industries, buyer journeys are complicated and marketers are increasingly turning to marketing technology and integrations between marketing technologies to better understand them.

Often, marketing teams are able to effectively measure some channels, but not all. Gaps in measurement, while better than no measurement at all, can be dangerous because it means you’re overvaluing some channels while undervaluing others.

Keep reading How A Hospitality Company Uses Call Tracking & Attribution To Make Smarter Marketing Decisions

Bizible Named Only Attribution Leader by G2 Crowd

G2 Crowd, a peer-to-peer business solutions review platform, has named Bizible the only “Leader” for Marketing Attribution providers. Leader status is achieved by a number of factors including the product’s market share, vendor size and social impact, and a customer satisfaction rating based on verified user reviews.

Bizible has over double the number of reviews as any other provider and is the only attribution solution with a 5-star customer satisfaction rating. Additionally, Bizible is the highest performing solution on the grids for Marketing Analytics and Marketing Resource Management.

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2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

Down-funnel metrics are more important than ever before.

In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing? How are they creating their plans and measuring success?

The trend is clear: more marketers are using down-funnel metrics, like sales opportunities, pipeline, and revenue as their focal point.

Keep reading 2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

2017 AdWords Industry Benchmark Report: An Agency’s Perspective

In July, we released our third annual AdWords Industry Benchmark Report and had Lucia Rodas-Estrada, SEM Team Manager at DWA, a media agency with a predominant focus in B2B technology, join us for a webinar to discuss them. Lucia has spent more than five years on the agency side and has experience designing and implementing PPC, SEO, and social media strategies.

Having worked with a variety of clients from a number of different industries, she was able to provide great insight into AdWords’ performance.

Keep reading 2017 AdWords Industry Benchmark Report: An Agency’s Perspective

Bizible Raises Opportunistic $8.1M In Additional Funding To Further B2B Marketing Performance Management Solution

I’m excited to announce that Bizible has raised $8.1M in opportunistic funding from existing investors Scale Venture Partners and Madrona Venture Group along with Square 1 Bank.

Keep reading Bizible Raises Opportunistic $8.1M In Additional Funding To Further B2B Marketing Performance Management Solution

The 'Golden Path': What We Learned From All Customers' Web Session Data

We are committed to better understanding the customer journey through data. That is the reason we do marketing attribution in the first place. Marketing attribution is the story of the customer journey told through touchpoints. Touchpoints are valuable online web sessions and offline engagements that drive brand discovery, form fills, demos and free trials. 

We get questions from marketers on whether Bizible can provide data on a specific customer journey: the Golden Path.

If B2B marketers could see every session (i.e. web visit, form fill, and email), and piece together the entire customer journey at a highly granular view, would they discover the Golden Path?

In this post we discuss this topic and show how Bizible’s Data Warehouse product can get marketers a step forward in thinking about the customer journey and the Golden Path.

Keep reading The 'Golden Path': What We Learned From All Customers' Web Session Data

Topics: Analytics, customer journey

Bizible Announces LinkedIn Ads Integration into B2B Marketing Attribution Solution For New Performance Insights

Bizible, the leader in B2B marketing attribution and planning, is happy to announce that we’ve been included in LinkedIn’s Marketing Partner Program. In addition, we've launched a new integration between Bizible and LinkedIn advertising to deliver the best data and insights for marketing to understand the full-funnel impact of LinkedIn advertising performance, from awareness all the way to revenue.

Keep reading Bizible Announces LinkedIn Ads Integration into B2B Marketing Attribution Solution For New Performance Insights
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