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State of pipeline


We recently surveyed over 350 B2B marketers in The State of Pipeline Marketing Report on topics ranging from how they measure success and metrics with the greatest impact on revenue, to marketing priorities and 2016 budget expectations.

Hundreds of marketers from across the country have downloaded the report, so we thought we’d ask some experts to weigh in on the specific statistics that stood out to them. Below you’ll read commentary from 10 marketers regarding key takeaways from the 2015 State of Pipeline Marketing Report.

Matt Heinz


Megan French


Sangram Vajre


Rich Norwood


Julian Archer


Mathew Buckley


Steven Moody


Peter Dean


AJ Wilcox


Dave Rigotti