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Looking for the most reliable insights on paid search marketing? 

Paid search marketing is a strong, cost-effective lead generation tool for many marketers. To help stay up to date with the latest insights in pay-per-click, we compiled a list of 18 paid search influencers. Follow them today and stay current on all things paid search.

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 Elizabeth Marsten
VP of Search Marketing at @Portent. Speaker, PPC whiz & co-author of Web Marketing All-in-One For Dummies.

 Andrew Goodman
President and founder of @pagezero, a globally renowned Google Adwords agency.

 Matt Van Wagner
President and founder of Find Me Faster, a search engine marketing firm. He is also a member of Search Engine Marketing organization. 

 David Rodnitzky
CEO of @3QDigital with 13+ years experience in SEM and digital media. 

 Larry Kim
MobileMonkey. Writer @ Inc. Magazine. Top Columnist @ Search Engine Land in 2013 - PPC, AdWords, Content Marketing, Entrepreneurship, Start-ups.

 Brad Geddes
PPC Geek & Official AdWords Seminar Leader. Author, Advanced Google AdWords. Founder, AdAlysis.com . Founder, CertifiedKnowledge.org .

 Joe Kerschbaum
Midwest Account Director with @3QDigital. SEM author (PPC: An Hour a Day) & speaker (SMX, SES, OMS, etc.). Tweets PPC, SEM, CRO, CRM.

 Melissa Mackey
Search engine marketing pro specializing in PPC. Search Supervisor at gyro. Agency & in-house, I've done it all.

 Mel Carson
@Delightful Founder. Social Media, Digital PR & Personal Branding Consultant. Ex Microsoft Digital Evangelist. @MajesticSEO Ambassador. Co-author@DigiPioneers

 Lisa Raehsler
Search engine marketing, PPC, & social media ads expert consultant, founder of Big Click Co. Columnist for @sewatch & @ClickZ. Google Adwords Partner. Bing Fan. 

 John Gagnon
Now: Bing Ads Evangelist @Microsoft | Tweet about tech, ads, collision of data and marketing, PPC & @BingAds | Past: @Google / @UW

 Marc Poirier
Founder and EVP at Acquisio, search engine marketing expert with academic background in cognitive science (Ph.D.).

 Bas van den Beld
Keynote speaker, strategist, trainer and publicist on Online Marketing topics. Founder of @stateofdigital.

 David Szetela
Author, speaker and expert in PPC Online Advertising. Follow him for tweets with excellent info about Google AdWords, Bing Ads, Facebook, Twitter etc.

 aimClear
aimClear® is a 3X Inc.500/5000 honoree, Minnesota-based online marketing agency, dominant in search & psychographic audience targeting & customer acquisition.

 Bryan Eisenberg
I have helped thousands of companies improve their marketing & customer experiences since 1998. Keynote speaker & New York Times best selling author.

 Jennifer Slegg
Writer for all things search for @TheSEMPost. Previously at @ Search Engine Watch. SEM / SEO

 Pamela Parker Caird
Exec Features Editor & news writer covering interactive mktg for MarketingLand.com & SearchEngineLand.com 

These influencers have recently published content such as The Science of Good Content, To Affinity and Beyond, and Reaching the College Market With PPC. But that's only the surface. Find more from these search engine influencers!