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Ever since Salesforce was founded in 1999, it's seen explosive growth thanks to smart maneuvering by CEO Marc Benioff. A pioneer of the SaaS business model and application marketplaces, Marc is known as a passionate and philanthropic innovator in all areas of business.

What can we learn from the (marketing) success of Salesforce and Marc? We looked at a few trademarks of Marc and developed six marketing lessons that apply to any company: