B2B Marketing Blog

6 Conferences B2B Marketers Need To Attend In 2015

By Andrew Nguyen
Feb 25, 2015
Find me on:

You want to justify the cost of attending. You want actionable advice. And you want to meet quality attendees.

There are hundreds of conferences to choose from.

Let’s make it simple.

Here’s a list of 9 conferences B2B marketers should attend in 2015, and a sneak preview at each.

MarTech, San Francisco, CA: March 31 - April 1

Martech is vendor agnostic and focused on understanding the breadth of marketing technologies. It was created by Scott Brinker, who has been chronicling the rise of marketing technology since 2008. Brinker compiled nearly 2,000 marketing technology vendors into an infographic dubbed the “super graphic.”

While other organizations have created similar resources, the marketing community asked Brinker to continue producing the Marketing Technology Landscape infographic and he agreed to do so after making several observations on the state of marketing technology

marketing_technology_landscape_martech

Martech can be summed up by the need to understand the landscape and how to integrate the right marketing technologies into your operations.

We’re excited for these sessions:

What Does Marketing & Martech Have to Do with Social Selling?

-- Jill Rowley, Founder & Chief Evangelist, #SocialSelling

Putting the Human in Your Marketing Technology Stack

-- Mayur Gupta, Global Head Marketing Technology & Innovation, Kimberly Clark

See the Martech agenda for session descriptions.

Marketing Nation Summit, San Francisco, CA: April 13 - 15

Marketo’s Marketing Nation Summit offers something for every size company. From hacking demand generation for startups to creating global marketing campaigns for multi-million dollar companies.

We’re looking forward to these sessions:

4 Steps to Cloning Your Best Customers

"We will explore the best way to stack the deck in your favor by not only cloning your best customers but cloning your best sales interactions."

-- Justin Gray, CEO of LeadMD and Vincent Yang, CEO of Everstring

Hacking Demand Generation for 5x Growth 

“Marketers today must be agile and take advantage of any shortcuts or hacks that will help them to drive ever-increasing demands for revenue growth.”

-- Mark Farnell, Marketing Operations Director at NewVoiceMedia, Steven Moody Founder & CEO of Beachhead Marketing, Inc., and Tobias Andersson, COO of Projectplace

See Marketing Nation Summit sessions for complete description.

SiriusDecisions 2015 Summit, Nashville, TN: May 12 - 15

The SiriusDecisions Summit attracts executive and VP level marketing, sales and product professionals in the B2B space.

The conference presents case studies from Fortune 500 companies. The four day conference includes several “ROI Award Winner” presentations. The focus on revenue has our attention.

The agenda is still being developed. Here are a few posted sessions:

The Revenue Ecosystem: Aligning Sales, Marketing And Product To Outperform

"Gathering evidence to share with senior management about tangible benefits of aligning revenue producing functions, and understand new key leading indicators of alignment." 

-- Jay Gaines, Vice President and Group Director at SiriusDecisions, Mark Levinson, Service Director, Sales Operations Strategies

Growth Hacking Through B-To-B Technology

"Many b-to-b organizations view technology as just a delivery and reporting mechanism; when used strategically, however, it’s a catalyst for growth and transformation."

-- Jay Famico, Practice Director: Marketing and Sales Technology

SMX Advanced, Seattle, WA: June 2 - 3

If you use content marketing and paid search in your B2B marketing program then SMX Advanced offers relvant sessions such as:

AMA With Google Search -- more information TBA.

Advanced Link Auditing & Best Practices For Acquiring Authoritative Links

-- Moderator: Elisabeth Osmeloski, VP of Audience Development, Third Door Media, Inc.

Beyond Forms: Advanced Strategies For Capturing Leads  

-- Stacy Williams, Founder and CEO of Big Drum

SMX Advanced is produced by the people behind MarketingLand.com and SearchEngineLand.com. See the full SMX Advanced agenda here.

Opticon 2015, San Francisco, CA: June 17 - 18

If you do online testing you’ve probably heard of Optimizely. The rapidly growing A/B and multivariate testing tool for web and mobile apps hosts the Opticon Conference.

The conference showcases developers using Optimizely, and marketers who have scaled testing programs successfully. You’ll get actionable takeaways like “testing ideas and steps you can take to build a data-driven testing culture” at your organization.

This year’s Opticon has twice as much content and double the number of speakers -- indicative of Optimizely rapid growthHere’s content from Opticon 2014.

Opticon’s content showcases great examples of page testing to inspire experimentation and improvementHere’s a video from last year’s Opticon.

Content Marketing World Cleveland, OH: September 8 - 11

This year’s Content Marketing World brings a full lineup of SEO and content marketing authors and influencers.

Not to mention a speech by actor and author John Cleese, whose approach to generating ideas is cited in our blog post covering revenue tracking. As data driven as we are, creativity is an essential ingredient for our success.

Additional speakers include:

content_marketing_world_2015_agenda

 See the full line-up of speakers at Content Marketing World 2015.

The Demand Generation Marketer’s Guide To Conferences In 2015

This year is packed with content worth the registration costs, and your time.

Follow our blog and bookmark this page. Conferences links will be updated as session details are released.

Topics: B2B Marketing, demand generation

  New Call-to-action