Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” And for good reason.
B2B account-based marketing is the process of identifying target accounts and proactively getting your message in front of all influencers within that target company, even if they’ve never been to your website before. It’s fishing with spears instead of nets.
To stay up to date on all the hottest ABM news, follow these 23 account-based marketing leaders on Twitter who prove there’s more to marketing than being really, really ridiculously good looking.
1. Megan Heuer, @MegHeuer
Megan Heuer is the group director for data-driven marketing, including marketing operations and account-based marketing strategies, at Sirius Decisions.
2. Adrienne Weissman, @G2Adrienne
Adrienne Weissman is the Chief Revenue and Marketing Officer at G2Crowd, the industry-leading review platform for business software and services.
3. Dorothea Gosling, @DoroGosling
Dorothea Gosling is the Center of Excellence Leader at CSC, which was named The Named Account Marketing Program of the Year by SiriusDecisions in 2014.
4. Jon Miller, @JonMiller
Jon Miller is the CEO and Co-Founder of Engagio, an account-based marketing platform. He previously co-founded Marketo.
5. Jim Williams, @jimcwilliams
Jim Williams is the VP of Marketing at Influitive, a SaaS advocate marketing company.
6. Adam New-Waterson, @RevTechCMO
Adam New-Waterson is the CMO at LeanData, a sales and marketing operations platform.
7. Matt Heinz, @HeinzMarketing
Matt Heinz is the President at Heinz Marketing, an agency focused on sales acceleration.
8. Peter Isaacson, @peisaacson
Peter Isaacson is the CMO at Demandbase, a MarTech company that allows businesses to deliver personalized ads to people at specific companies across the web.
9. Scott Vaughan, @ScottAVaughan
Scott Vaughan is the CMO at Integrate, a SaaS-based, closed-loop platform that automates and streamlines outbound demand generation
10. Sangram Vajre, @sangramvajre
Sangram Vajre is the Co-Founder and CMO at Terminus, the leading B2B account-based automation software. He is also the founder of #FlipMyFunnel.