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Even though content marketing has seen explosive growth the last few years, some marketers still lack a solid strategy for effective content use in pipeline marketing. In a previous blog post, we detailed how to prove content marketing drives revenue, which is helpful if you already have a solid plan in place.

If you're just getting started with promoted content marketing, one key element to making the most of your budget is to align content marketing types to the appropriate stage of the sales funnel. For example, some content such as infographics align to the top of the funnel while sales sheets and installation guides align to the bottom.