Bill Faughnan

Bill Faughnan is an AdWords Certifed PPC specialist with over 15 years of Search Engine Marketing and Salesforce experience. He is currently Managing Partner at ClosedOpp.

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Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. Search Engine Marketing continues to evolve and it appears PPC Managers are becoming better and better at managing their accounts in order to get better returns on their client’s ad spend. But are they really?