Leo Patel

Leo Patel is a freelance writer and digital strategist based out of San Diego, California. Leo has over 6 years of professional experience in local search strategy, marketing analytics, brand building, and information architecture.

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The B2B sales cycle is an extended process that’s much longer and more detailed than B2C buying. Your leads may spend months considering whether they’ll make a purchase with you. Competition is fierce in the B2B space, so it’s crucial that you actively nurture your leads during this time, keeping your company at the forefront of their considerations as they progress down the purchasing path.