Michael Brito

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Michael Brito is head of social strategy at WCG, a W2O Company. Brito is responsible for helping clients think through their content, social media channels, and paid media strategy. Previously Brito was Senior Vice President of Social Strategy at Edelman Digital, consulting for Fortune 500 companies implement integrated content and global digital marketing strategies.


If you do online marketing, chances are you’ve created a buyer persona. 

Creating a buyer persona allows marketers to create messaging that resonates. But without the right information, you’ll create inaccurate buyer personas and messaging that flops.

This post explains the changing demographics of online buyers and why your B2B marketing persona needs updating