Sangram Vajre


Marketers are trying to understand the buzz around account based marketing, according a recent survey.

Just over fifty percent of B2B marketers are testing an account based marketing pilot program.

Furthermore, marketers are using account based marketing (ABM) to coordinate demand generation efforts with their sales team. 

For a technique that aligns marketing and sales it’s essential for B2B marketers to understand how ABM works. So here’s everything you need to know.