B2B Marketing Blog

Alexis Getscher

Alexis is a content marketer at Bizible.
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Recent Posts

How Marketers in 2017 do Marketing Planning [State of Pipeline Marketing Data]

For the first time, in the 2017 State of Pipeline Marketing Report, we asked marketers how they do planning. They answered questions about budget, planning metrics, confidence in hitting revenue goals and ROI.

At Bizible, we’re huge advocates for planning all marketing channels to revenue. Marketers who track, report and plan to revenue, can level up and join the rest of the organization by talking business in terms of dollars instead of leads.

Of marketers surveyed, almost 30% said they create marketing plans based on Revenue targets or Customers acquisition targets. This post focuses on those marketers, and compares their responses to respondents who answered that they plan marketing to a Lead Volume or MQL metrics.

Keep reading How Marketers in 2017 do Marketing Planning [State of Pipeline Marketing Data]

The 2017 State of Pipeline Marketing Report [Infographic]

How are B2B Marketers driving revenue? That’s the ultimate question we answered in the 3rd annual State of Pipeline Marketing Report, through a variety of questions surrounding Marketing in 2017.

Over 300 marketers answered questions about the channels they use, how they measure success, their top marketing priorities, and more.

In the infographic below, see how 2017 trends compared to those of 2015 and 2016.

Keep reading The 2017 State of Pipeline Marketing Report [Infographic]

How Account-Based Marketers Drive Revenue + More [2017 State of Pipeline Marketing Data]

Account-based marketing is here to stay. It’s no longer a new strategy and marketers realize it can supplement traditional demand generation, not just replace it.

As Allison Snow said in a recent Forrester blog post, “Smart marketers are using ABM to support the goals they already had, not to change the game and achieve different outcomes.”

In the 2017 State of Pipeline Marketing Report, over 350 marketers responded to questions about how they’re driving growth at their organizations. In this post, we focus on marketers who responded that 50% or more of their marketing is account based.

Keep reading How Account-Based Marketers Drive Revenue + More [2017 State of Pipeline Marketing Data]

How Jellyvision Used Direct Mail and Marketing Attribution to Achieve a 52% Opp Conversion Rate

What happens when the the most engaging employee communication platform in the universe joins forces with the leading tactile marketing automation solution and the world’s best B2B marketing attribution software? Magic, that’s what. And trackable returns on investment that reach beyond the stars.

But how did the magic happen? Let’s dive into what Jellyvision needed, and how PFL and Bizible were able to serve— not only Jellyvision’s individual pain points, but also as joined forces that helped elevate the campaign to unprecedented levels of success.

Keep reading How Jellyvision Used Direct Mail and Marketing Attribution to Achieve a 52% Opp Conversion Rate

Bizible Named Only Attribution Leader by G2 Crowd

G2 Crowd, a peer-to-peer business solutions review platform, has named Bizible the only “Leader” for Marketing Attribution providers. Leader status is achieved by a number of factors including the product’s market share, vendor size and social impact, and a customer satisfaction rating based on verified user reviews.

Bizible has over double the number of reviews as any other provider and is the only attribution solution with a 5-star customer satisfaction rating. Additionally, Bizible is the highest performing solution on the grids for Marketing Analytics and Marketing Resource Management.

Keep reading Bizible Named Only Attribution Leader by G2 Crowd

A Deep Dive into the 2017 State of Account-Based Marketing Survey

Recently, #FlipMyFunnel and the B2B News Network completed the annual State of ABM survey, which received responses from over 250 B2B marketers, with 60% at a director level or higher.

Sangram Vajre, CMO at Terminus and Founder of #FlipMyFunnel, recently sat down with Dave Rigotti, VP of Marketing at Bizible, for a webinar to discuss some findings within the 2017 ABM report.

Keep reading A Deep Dive into the 2017 State of Account-Based Marketing Survey

Marketing Forecasting: How to Build a Strong Foundation for Every Marketing Strategy

How many times have you managed marketing in Excel? 

What B2B marketers try to answer with average conversion rates and forecast models in Excel, often leads to plans that are time consuming to create, unwieldy, and lack forecasting accuracy. 

With the advancements in martech today, marketers are able to move out of Excel to accurately forecast and plan for revenue. Here’s how to do it.

Keep reading Marketing Forecasting: How to Build a Strong Foundation for Every Marketing Strategy

Six Actionable Steps to Build a Strategic Marketing Plan at Your Organization

Building an annual B2B marketing plan is no simple task. The plan must provide a strategy to transform business objectives into marketing priorities and goals, while outlining how to execute and reach those goals. According to SiriusDecisions, Inc., this tends to result in the creation of a plan that falls into one of two categories-- overly complex plans that are hard to understand and therefore not actionable, or overly agile plans that create a lot of activity, but not enough business impact.

To help B2B marketers create an actionable, digestible strategic marketing plan, SiriusDecisions, Inc. created “The Marketing-Plan-on-a-Page Template.” In this post, we’ll go over the key takeaways in the template and how you can apply them to improve the marketing planning strategy at your organization.

Keep reading Six Actionable Steps to Build a Strategic Marketing Plan at Your Organization

The Dangers of a Marketing Team Disconnected from Revenue

Typically, marketers execute a campaign, measure its success, and then use that data to create a plan for the future. This process is a continuous optimization loop, but problems arise when each of these steps is disconnected from the other, with all of them optimizing for different success metrics.

There are excellent marketing execution tools and those tools often come with analytics to track performance. However, those performance metrics are channel specific and segmented from other campaigns. Performance metrics from marketing execution tools are also disconnected from business performance metrics.

To solve this issue, the organization should align planning, execution and measurement to a single, unifying metric-- Revenue.

Keep reading The Dangers of a Marketing Team Disconnected from Revenue

How CloudFlare moved its Marketing Team from a Cost Center to a Revenue Center [Video]

CloudFlare’s team was looking for a way to connect demand generation efforts to pipeline being driven by Marketing, but was unable to through their CRM and marketing automation tools.

In comes Bizible.

Keep reading How CloudFlare moved its Marketing Team from a Cost Center to a Revenue Center [Video]
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