B2B Marketing Blog

Andrea Lechner-Becker

ndrea Lechner-Becker brings a feisty passion for all things digital marketing and an awkward last name that almost rhymes but not quite. With years of experience managing various CRM and emarketing platforms, Andrea dives headfirst into cutting-edge technology and revels in finding, testing and optimizing the "next big thing." With a degree in Marketing from the University of Wisconsin La Crosse and a minor in Art (emphasis in Graphic Design), Andrea brings a unique combination of creativity and hard-hitting marketing knowhow. In her previous work, Andrea has acted as the one-woman marketing and sales engine of an art gallery, the database marketing guru for a professional sports team and senior marketing analyst for one of the largest telecommunications companies in America. Outside of the office Andrea enjoys watching Wisconsin sports (Go Packers, Badgers and Brew Crew!) and bad reality TV. She also loves spending time with her husband, Jake, and two mutts, Bruce and Mary, Queen of Arkansas.
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Recent Posts

How To Launch An Account-Based Marketing Program From Scratch

Launching an account-based marketing (ABM) program can be a daunting task, especially if you’re building a new ABM program from scratch. At LeadMD we’ve found the majority of B2B marketers are early in their ABM implementation. Most are currently researching its viability as a marketing strategy and trying to determine if it’s even a good fit for their business.

The inevitable next step after research is to put together a plan. That’s what we provide in this article.

Launching an account-based marketing program requires database management, getting insights from your customer database, creating content, executing, and performance measurement.

Keep reading How To Launch An Account-Based Marketing Program From Scratch

Topics: account based marketing, account based demand

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