Launching an account-based marketing (ABM) program can be a daunting task, especially if you’re building a new ABM program from scratch. At LeadMD we’ve found the majority of B2B marketers are early in their ABM implementation. Most are currently researching its viability as a marketing strategy and trying to determine if it’s even a good fit for their business.
The inevitable next step after research is to put together a plan. That’s what we provide in this article.
Launching an account-based marketing program requires database management, getting insights from your customer database, creating content, executing, and performance measurement.