B2B Marketing Blog

Andrew Nguyen

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Recent Posts

Announcing Fast CMO Magazine Edition 5

One of the best ways to learn is by talking to experts. That's why we started Fast CMO magazine. 

We recently launched the fifth edition and if you manage a B2B marketing org, we're confident you'll like what's inside . 

Keep reading Announcing Fast CMO Magazine Edition 5

Topics: Fast CMO

[Data] B2B Marketing ROI Benchmarks for LinkedIn Paid Media

At Bizible we love looking at data to help us improve the profitability of our marketing. We're revenue focused and love sharing data in order to help you be performance-minded when it comes to managing B2B marketing teams. 

We're working on a set of benchmarks for all B2B marketing channels and want to share some early results. In this post we'll look at LinkedIn paid media ROI. 

Keep reading [Data] B2B Marketing ROI Benchmarks for LinkedIn Paid Media

Topics: B2B Marketing, b2b marketing benchmarks

How to Implement An Advanced Marketing Attribution Model Across Your Entire Company

Implementing marketing attribution is not an overnight process. It's a journey that doesn't need to turn into a change management nightmare. 

In this post we discuss the nuts and bolts of implementing an organization-wide attribution model. It's all based on Sameer Khan's presentation at the 2018 MarTech Conference. 

Sameer Khan is Founder of Marketing Ops Pros. His presentation outlines the internal process for rolling out a company-wide attribution model at cloud security company, Alert Logic. 

Here are the takeaways. 

Keep reading How to Implement An Advanced Marketing Attribution Model Across Your Entire Company

Topics: marketing attribution

Introducing the Advanced Marketer's Guide to Measuring Account-Based Marketing

There’s a lot of content on why account-based marketing is a no-brainer for B2B marketers. Now there’s content emerging on measuring the ROI of account-based marketing (ABM). This short article is on the latter.

We’ve written about key ABM metrics you can use to track performance, but we didn’t dive deeper to explain how to generate and visualize those metrics using available tools. That’s why we created an all-in-one ebook on how to measure the ROI of all your account-based marketing activities.

In How To Measure Account-Based Marketing Performance we define the data sources for each metric, and outline the data cleaning steps needed to generate these metrics.

It’s all part of the process of using data to tell the story of how marketing is driving growth. Let’s go over in more depth what you’ll find in the ebook.

Keep reading Introducing the Advanced Marketer's Guide to Measuring Account-Based Marketing

Topics: account based marketing

Introducing: Fast CMO Magazine Issue #3

If you've been following our blog, you know we're excited to bring back print. 

Fast CMO magazine is a leadership and management magazine for B2B CMOs. Our third issue is launched and you're probably wondering what's inside. 

In our latest issue we had the privilege of learning from six successful business leaders across a variety of industries. We cover topics such as the customer experience, persona development, and brand strategy.

Here's what you'll read about. 

Keep reading Introducing: Fast CMO Magazine Issue #3

Topics: marketing management

How To Get The Most Out Of Demandbase's ABM Innovation Summit

If you’re searching for good information on account-based marketing there are a variety of places to find it. One of those places is the ABM Innovation Summit, sponsored by Demandbase.

Keep reading How To Get The Most Out Of Demandbase's ABM Innovation Summit

Topics: account based marketing

How To Get The Most Out Of Marketo Summit 2018

In the age of digital marketing, nothing beats face-to-face interaction. That’s why we want to see you at Marketo Summit 2018.

If you’re a B2B marketer, you know events and tradeshows offer a lot of value, not just as a lead driver, but as a way to meet partners, meet customers, and get your message out there. It’s always a lot to take in, so to get the most out of your Marketo Summit experience, consider doing some research on the sessions you want to attend, the booths you want to visit, and the fun experiences you want to have.

What are some of our suggestions you ask? Read below to find out.

Keep reading How To Get The Most Out Of Marketo Summit 2018

Topics: marketo summit

Introducing Fast CMO Magazine Issue #2

There’s no better way to advance our careers than by learning from our peers. At Bizible our motto is, “Customer first, always,” and this means supporting our customers in the best ways we can. That’s why we launched Fast CMO magazine, it’s a way for us to add value for the senior marketing leaders we serve.

Fast CMO’s content is peer driven, based on interviews with successful CMOs and marketing executives. How do they get value? It’s indispensable to read how marketing leaders across different B2B categories are successfully driving growth.

Today’s marketing leaders are chasing big goals. They are managing growth engines, scaling proven marketing strategies, launching new programs, leading transformation, and managing up, down and sideways--they're also getting teams inspired and running smoothly.

That's a lot!

Keep reading Introducing Fast CMO Magazine Issue #2

Topics: marketing management

How to Measure the Velocity of the Customer Journey

Marketing teams need to be able to show measurable results for the marketing function to be seen as an investment. Influencing the customer journey and shortening sales cycles is one way to achieve this.

Keep reading How to Measure the Velocity of the Customer Journey

Topics: customer journey, marketing operations

Marketing Operations: The 3 Classes of Performance Metrics

At Bizible we love measuring marketing performance, despite how difficult it can be working with data. Building reliable datasets and running analyses takes time and often comes with moments asking, “what exactly are we looking at?”

Over the past few months we’ve gathered some questions our customers are asking around measuring the business value of marketing. Through these questions we’ve come up with with three broad classes of B2B marketing metrics to help marketing operations focus in on the best metrics to generate from their marketing data.

The three classes are:

  1. Customer journey metrics: Understanding the customer journey in terms of content preference and velocity

  2. Go-to-market metrics: Understanding personas and the market you serve

  3. Growth metrics: Understanding how much business value and growth is generated by marketing

In this post we’ll dive into each of these classes and provide examples of their associated metrics, and how to generate them using touchpoints data.

Keep reading Marketing Operations: The 3 Classes of Performance Metrics

Topics: marketing operations, marketing metrics

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