Many B2B marketers tend to fall into a “publish and pray” strategy — publish content and pray that it actually does something.
The trouble is that this strategy doesn’t get results.
Even if, by some miracle, a blog post does convert a few customers, there’s no real way to repeat its success, because you won’t know what you did right to get those results.
The good news is that there are proven strategies out there that will get consistent (and trackable) conversions. Here are eight things you can do to make sure your content converts.