B2B Marketing Blog

Iris Shoor

Iris Shoor is Founder and CEO of Oribi, an AI-based web analytics tool that is dedicated to making analytics easy for everyone, without help from analysts and developers.
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Recent Posts

5 B2B Website Optimization Opportunities You Overlooked 

We’ve all heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. But this post reveals lesser-known optimization methods.

Over the past year, we examined more than 150 B2B sites. We tracked their key metrics and analyzed which changes really impacted conversion rates.

We learned five lesser known optimization methods. In this post we share how to test each one.  

Keep reading 5 B2B Website Optimization Opportunities You Overlooked 

Topics: ab testing, conversion rates

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