B2B Marketing Blog

Jenn Steele

Jenn Steele is VP of Product at Bizible. Jenn Steele has held leadership positions across all major business units, at organizations large and small. Steele graduated from MIT and Simmons School of Management.
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Recent Posts

How to Measure ABM Without Drinking Too Much

This story starts a few years ago. I was head of product marketing at a big data company, and my senior director of inside sales and I realized we had a big problem: after years of trying to get a good lead flow going through inbound marketing, our sales team still felt like they were starving for viable leads. In the absence of qualified inbound leads, inside sales would haphazardly try to find good target accounts, and they weren’t having much luck.

What could we do to make sure we were generating high quality leads so that the sales team would be happy? What could we do with limited resources? How could marketing and sales work together to generate more pipeline?

Keep reading How to Measure ABM Without Drinking Too Much

Bizible Grows Partnership Program with the Addition of Madison Logic

Today, Madison Logic announced a new partnership with Bizible. We’re excited to partner with this leading account-based marketing (ABM) execution platform, and we’ve already seen the value its driving for B2B marketers. Mutual customer PGi makes intelligent marketing investment decisions by using Bizible to attribute revenue to their Madison Logic efforts. This partnership represents the beginning of many exciting things for Bizible, namely:

Keep reading Bizible Grows Partnership Program with the Addition of Madison Logic

Topics: partnerships

How Bizible’s New Activity Attribution Helps B2B Marketers Uncover the Customer Journey

We’re excited to announce the immediate availability of Activity Attribution in Bizible! With Activity Attribution, you can now track and measure the performance of your sales and CRM activity right alongside your marketing efforts.

Why are we excited for this? Because a company’s measurement process should be custom tailored to their unique go-to-market, sales cycle, and reporting preferences. We are seeing customers create touchpoints for everything from view-throughs to engagement with sales-enablement content. It comes down to what’s important in your sales cycle, and what do you want to measure and improve?

At Bizible we have an amazing BDR team and they should get the credit they deserve when we look at overall revenue performance at Bizible. Sales Activity Attribution helps us do this.

Keep reading How Bizible’s New Activity Attribution Helps B2B Marketers Uncover the Customer Journey

Topics: marketing attribution, activity attribution

Bizible + Allocadia: Why We're Excited (And You Will Be, Too)

Today, we announced our exciting new partnership with Allocadia, a fellow leader in the Marketing Performance Management space that focuses on marketing spend and investment management and planning.

You can find the details in the press release, but I wanted to take this space to wax enthusiastic about the deal.

Why are we so excited to partner with Allocadia? So glad you asked…

Keep reading Bizible + Allocadia: Why We're Excited (And You Will Be, Too)
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