Today, we’re thrilled to announce the launch of Boomerang Stages, our latest feature to help customers more accurately measure and understand their customer journey.
In a perfect world, every prospect would progress through the funnel exactly as designed. Since in this perfect world we are, of course, executing a perfect marketing strategy, every visitor would be qualified, become a lead, MQL, and then SQL, convert to an opportunity, and then become a customer.
Unfortunately, reality isn’t quite that neat. Many prospects will either filter out of the funnel or stall at a stage, but, to make matters really complex, prospects revert back up the funnel, too.
To handle the reality of long, complex, and non-linear sales cycles, Bizible built Boomerang Stages, an advanced tracking and attribution modeling feature.