Salesforce is retiring their free homespun integration with Google Adwords. Here, we hope to provide a guide to the companies which offer a similar service or which directly replace Salesforce for Google Adwords.
The Salesforce for Google Adwords app allows users to see which ads attracted leads, by attaching adwords data to lead and opportunity records within Salesforce. Users can then use sale amounts to asses the ROI of their Adwords and marketing campaigns.
The app attempted to solve one of the biggest problems facing marketers today: Which marketing efforts are paying off? The app reported detailed information on Adwords campaigns, as well as general information on ohter marketing channels, such as organic search, review sites, and social sites. When marketers have access to revenue data from their efforts per online channel, they can focus, optimize and budget with laser accuracy.
5 Great Companies Offering a Salesforce Adwords integration:
"Pardot helps sales and marketing departments team up to maximize efficiency and increase revenue. With Pardot's easy-to-use marketing automation suite, you can automatically track, score, and nurture prospects throughout the sales cycle."
"Marketo Marketing & Lead Management solution is unlike any marketing automation or email marketing tool you’ve seen. It provides rich functionality marketers need to automate & measure demand generation campaigns that generate more high-quality leads."
"Execute, measure and automate multi-channel marketing campaigns integrated with real-time website prospect tracking and segmentation. Automatically produce a continuous flow of qualified leads for your sales force to view directly from Salesforce."
"Transform your marketing into something people love. Attract piles of high-quality leads with blogs, social media and search. Nurture sales prospects with the right content at the right time. Measure it all. HubSpot makes it possible with one platform."
|Bizible Marketing Analytics
Track your Adwords data straight inside Salesforce with Bizible Marketing Analytics. With 1-click Adwords integration, 20 pre-built reports, multi-channel tracking, and unlimited users, your marketing team will have the revenue data they need to produce more of your favorite clients.