As I mentioned in my 2013 Local Link Building white paper, Link Building is widely known to play a significant role in SEO (Search Engine Optimization) and could very well be the difference between a business being found on the first page and one that’s found on the 10th page. For years, the Bizible team has been testing different strategies and although sometimes hard to measure, we’ve managed to compile a list of 7 of our favorite easy and effective ways to increase your local link building impact. So, without further ado, let’s start the show.
Joining the conversation on blogs and forums
Create a profile or account with industry related blogs and forums and leave comments with links to your site. When contributing to articles and forums, it’s good practice to ask yourself, “Am I contributing to this article?” and “Am I writing something original?”. If the site allows you to create a profile, make sure that you take the opportunity to link to your sites. If you can control the anchor text (the words that carry the link), use your keywords like this (Anchor Text).
Picture based social sites like Pinterest
Actively “pinning” pictures from your website to Pinterest or other sites that allow you to have a backlink gives you many free linking opportunities that can spread all over the web. Make sure you pin from the web, not uploading them from your computer, though. Also, always double check your backlinks! Take the time to fill out your profile here as well, if you can put up a link to your website, do it. This can also be a great place to market your business as well. Pinterest is one of the fastest growing social media sites out there with a lot of sharing activity. If you have great photos of your product, upload them from your site to your Pinterest account.
Networking and business clubs
By establishing a presence or becoming a member of various business networking groups such as the Better Business Bureau (BBB), Business Networking International (BNI), and the Greater Seattle Business Association (GSBA),you may get an opportunity to place a link on their website. Also, I recommend you use your personal network with people in your city. Engage in a link exchange with friends and business partners. Many of you are already engaging in these clubs, so use them to your advantage. This is a great place to meet other local businesses that are likely interested in building their online presence as well, so link-exchanging is probably in the cards.
Social media accounts
Use personal and business Linkedin Twitter, Facebook, and Tumblr accounts to your advantage! Linking your website from these sites not only helps with PageRank, but it also increases brand awareness and helps your business stay top-of-mind with current and potential customers. A great example of this is Linkedin. Within Linkedin, you can edit the anchor text of up to 3 personal/businesslinks to reflect a specific keyword or phrase you are targeting. For an example, you can take a look at our Linkedin page and see what we’ve done.
What we've done is link to our homepage as well as certain landing pages This will help with differentiating your links as well as allow you to work on other keywords.
Exchanging links for testimonials
Engage with your vendors, the people you hire for services, or venues you’ve rented out and ask them if you can write a review for them in exchange for a link on their site. They will get to post the testimonial about their service, and you get a link – Win-Win.
Creating a Wikipedia page - Citing sources on a Wikipedia article with your site
Creating a Wikipedia page can become a tough task to maintain, but if you can keep it up and accurate, this is a great Link Building tool. Wikipedia also frowns upon businesses creating your own Wikipedia pages, especially if it seems that your intent is based on ranking gain. If that’s not your style, consider citing information in industry-related Wikipedia articles using content from your website. Your link will show up at the bottom as a reference.
I know what some of you are thinking. “Isn’t that where pictures of funny cats come from?” The answer to that is “Yes, but there’s much more!” If you’re new to Reddit, the brief explanation of it goes like this: Reddit is the “front page of the internet” where users submit content of all types to various “subreddits” that are topic-specific. There is a marketing subreddit, an SEO subreddit, and yes, even a subreddit dedicated to cats. Content submitted is then either up-voted or down-voted by the community based on the quality of the submission. If your content is good enough, it just might get pushed to the “Front Page” of Reddit. There is more to this strategy than a link on a high PageRank site, however. Each subreddit shows how many subscribers there are and even how many people are on that certain subreddit at any given time. You’d be surprised to find out how many users there are on Reddit 24 hours a day. For example, there are currently 12,000 subscribers on the marketing subreddit who are actively engaging with content. This is a great site to link valuable and relatable blog posts to. Just be sure to carefully choose the subreddits you submit to and read the rules of the subreddits to make sure you are in compliance.
There are many ways to incorporate link building into your online strategy, and today, I’ve barely scratched the surface. Help me grow this list by sharing your favorite link building methods below.