Check out how Eric and the Sentral Group team have used Bizible lead reports to optimizing their keyword buys inside Google AdWords.

Eric Wendt is the Vice President of Sales and Marketing at The Sentral Group, one of the largest and most advanced manufactures of cable assemblies in the US.

“Bizible paid for itself in the first 5 minutes” – Eric Wendt

The Sentral Group spends quite a bit of time and money marketing on the Internet. They were tired of wasting money on leads that weren’t a good fit. With Bizible, they were able to see the keyword that each lead used when searching for their site.

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With this information, the Sentral Group was able to adjust their negative keywords to include those from unqualified leads. “Negative keywords cost us about $500/month on things that we didn’t want” (Eric). These new adjustments have saved them a great deal of time and money.

Check out how other B2B marketers are optimizing with Bizible!