B2B Marketing Blog

Taking the Bounce Out of Your Website

By Lauren Hylbak
Dec 16, 2013

Guest Post by James, blogger at BlueFire PR, LLC

bounce rate for your website

They came. They saw. They bounced. The bounce rate for your website is one of the most important statistics you should track. But what is your bounce rate? It is the measure of how many visitors come to your website and leave without visiting any other page on your site. According to Inc., a 50 percent bounce rate is average but lower is definitely better.

A high bounce race can be a sign of problems with your web page. You can easily track your site's bounce rate by using tools such as Google Analytics. Or if you wish to determine your bounce rate yourself, the formula is easy:

Data Needed:

A) Number of visitors who entered a site onto a particular page during a set period of time.

B) Number of single page views for that page during the same period.

Divide B by A then multiply by 100 = Bounce Rate Percentage

Now that you have your bounce rate, what can you do with it? If your number is 70 percent or higher, you may want to look at your web page for some answers. What does your landing page look like? The landing page is your one chance to make a first impression, so it is imperative that it make an impact. If your landing page doesn't grab the viewer immediately, it is likely they will bounce. So let's dive in and see what we can do to make your web site less bouncy.

Important – Before you make any changes to your site, it is important to backup all your information. You might want to consider creating a cloud storage account for your important data so you can access it anywhere. To find the best online backup services, you can use Top 10 Cloud Storage to determine the best option for you. 

Check Browser Compatibility

People surf the web using a variety of browsers, such as Chrome, Firefox, Internet Explorer and Safari. You have to make sure that your site looks good no matter what browser your visitor is using. A tool such as BrowserStack can help you see how your site would look in each browser without needing to download them all.

Increase Your Load Times

Nothing frustrates site visitors more than slow load times. In today's world of high speed internet, quick loading times are essential. Google Developers offers a free tool, called PageSpeed Insights, that will check your page's load time and compare it to other sites on the web.

Make It Mobile

Web pages today are no longer viewed only on a PC. Instead, they are being viewed on smart phones, tablets, and other mobile devices. If your site is not mobile device friendly, you may notice your bounce rate climbing.

About the Author: James is a marketing exec and small business consultant originally from Alaska.

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Topics: bounce rate, website content

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