B2B Marketing Blog

Business Social Media: Is it All That Hard?

By Lauren Hylbak
Dec 23, 2013

Guest Post by Regi Waters, a self-employed writer and administrator. 

The social media revolution is in full swing with popular sites such as Facebook Exchange, Pinterest, Twitter, YouTube and Instagram, helping businesses connect to their customer base. While it can seem overwhelming to keep up with the many leading brands of social media outlets, you’ll find it a valuable tool with amazing power.

Bizible

Business Branding

In order for your customers to relate to a product or service within your business, you need to forge a brand for your company. Social media sites will allow you to engage them and help them to associate the brand with the various sites that they utilize. This is a great chance for you to forge a solid impression of your business and gain notoriety through customer comments and feedback. A brand creation and marketing firm can improve your business both online and offline and allow you to gain the right type of recognition for continuous business success.

Customer Comments and Feedback

In order to achieve success and long-lasting customer relationships, you need to relate to the customer and provide them with support. Social media sites such as Facebook, Twitter and YouTube can give the consumer an outlet for providing both good and bad feedback. This is essential to the growth and development of your business. If a product or service isn’t working, you need to become aware of this. It then gives you the chance to improve upon the negativity until you’ve achieved perfection. If things are going right, your customer responses will garner the right attention and spread to other consumers through the various social media sites.

Managing Your Business Reputation

Never before has it been so easy to manage your business reputation. Through the various social media outlets, you’ll be able to see what your consumers are saying about your company. Regardless of whether you become involved in the conversation or chatter, you’ll be able to gain important insight on what the public thinks about you. Social media outlets are open to everyone, so you may want to ensure that what is being said is truthful and not made by a disgruntled employee or former flame. Developing the trust of your fan base can be done easily with positive feedback. By handling simple problems in a non-confrontational manner through social media, you’ll be able to gain a larger following and show that you are committed to customer satisfaction.

Educational Format

Today’s business market is competitive, and you need to stay on top of the latest comings and goings in your industry. Social media can allow you to do this by keeping tabs on your competition. It can also give you an edge when your customers see that you are up-to-date with the latest technological advances such as Pinterest and YouTube.

Gone are the days of faceless customer service representatives. Businesses both large and small have other outlets to stay in touch with the consumer and expand upon their products or services. Social media sites are also easy to utilize thanks to the latest technological advances and even the most novice of business leaders can manage their customer interaction.

About the Author: Regi Waters, a self-employed writer and administrator, believes that a business cannot thrive without a good social presence. Key branding companies like Brand Fever will further the growth of any business, via social media strategy, lead generation or web design.

Definitive Guide To Pipeline Marketing  Everything you need to know to be a revenue-focused B2B marketer.  Download Now

Topics: Social media, branding, facebook

  New Call-to-action