Thanks to the rise of the internet and the fact that almost anyone can start a business and get a website built, we have arrived at a point where every small business owner also has to be an online marketer. Whatever your business does, perhaps the toughest task that you face is getting paying customers to your website and through your sales funnel.
Unfortunately, it’s not easy to do and many internet marketers and business owners make a selection of the same mistakes. So if your marketing isn’t having the results that you were hoping for, see if you are doing any of these things:
1. Your Enthusiasm Waxes & Wanes
This is probably the most common issue, particularly for entrepreneurs who undoubtedly have other things to worry about (like actually running the business). When you are in the mood, you probably get lots of marketing related activities done, but then when you are too busy the marketing gets left on the back burner.
This is why there are so many abandoned Twitter accounts and neglected blogs out there – relics of a marketing campaign that was forgotten. A blog that is never updated can do more harm than good...
If your marketing efforts are inconsistent you need to create a schedule for yourself, set activities that you will do each week and do them. Don’t try to do too much at once, just put in a consistent effort and form some good marketing habits.
2. You Try To Do Too Much
It might feel like there are more marketing channels than you know what to do with. So how do you decide between SEO, PPC, Facebook and Twitter, Pinterest, Blogging etc...?