One way to stay ahead of the curve and out-smart your competitors is to be a sponge, reading from thought-makers and leaders. However, finding the signal in the noise can be a bit of a process, so I've done the work for you. Here are my top 17 B2B marketers you need to be following on Twitter right now.
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Eric Wittlake Eric works for Babcock & Jenkins where he focuses on digital media and marketing strategy. He's well known as the person behind b2bdigital.net and #b2bchat. |
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Lincoln Murphy Lincoln is a customer success evangelist at Gainsight, though he is also the person behind sixteenventures.com where he blogs on SaaS customer acquisition. |
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Ardath Albee Ardath is a content strategist, author of eMarketing Strategies for the Complex Sale, and runs a popular B2B marketing blog at marketinginteractions.typepad.com. |
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Matt Heinz Matt runs heinzmarketing.com and is an evangelist for revenue acceleration via sales and marketing strategy, demand generation, and more. |
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Jay Baer Jay is a NY Times best selling author of Youtility, marketing consultant, keynote speaker at conferences, and is the President of convinceandconvert.com. |
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Joe Pulizzi Joe is the founder of Content Marketing Institute and Content Marketing World, and author of Epic Content Marketing. |
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Ann Handley Ann is best-selling author, social media and content marketing keynote speaker, the Chief Content Officer of MarketingProfs, and a columnist for Entrepreneur magazine. |
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Michael Brenner Michael is the Vice President of Marketing at SAP. He's also the managing editor for SAP's Business Innovation blog and contributor to Forbes and Business2Community. |
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Stephanie Tilton Stephanie is a content marketing consultant for B2B high tech companies and founding member of savvyb2bmarketing.com. |
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Mark Ragan Mark is a PR veteran and serves as the CEO of Ragan Communications which publishes PRDaily, RaganComms, RaganHealth, HR Communication. |
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Andrew Spoeth Andrew is a marketing team lead for CA Technologies and is well known as moderator of #B2Bchat and as a blogger at marketingfinger.com. |
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Wendy Marx Wendy is an award-winning PR and marketing communications professional who helps B2B companies become well-known brands at marxcommunications.com. |
Michele Linn Michele is a B2B content marketing consultant, Executive Editor of Content Marketing Institute, blogger, and one of the founding members of savvyb2bmarketing.com. |
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Christy U Ferguson Christy is the Director of Communications and Content at Teradata Applications and is also a moderator of #b2bchat. |
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Megan Heuer Megan is a "marketing therapist" for account-based and customer marketing at SiriusDecisions, a benchmark and advisory firm. |
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Peter O'Neill Peter leads Forrester's research on B2B demand generation and channel marketing, managing a small group of analysts and working with other analysts. |
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Aaron Bird Aaron is the CEO of Bizible, a marketing analytics app for Salesforce, evangelist of connecting marketing and sales data, and founder of PipelineMarketing.com. |
Who else in the B2B marketing space would you recommend following on Twitter? Suggest more in the comments and we'll add them to the list.