B2B Marketing Blog

17 B2B Marketing Experts You Need To Be Following On Twitter

By Dave Rigotti
Jun 20, 2014
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One way to stay ahead of the curve and out-smart your competitors is to be a sponge, reading from thought-makers and leaders. However, finding the signal in the noise can be a bit of a process, so I've done the work for you. Here are my top 17 B2B marketers you need to be following on Twitter right now.

Eric Wittlake
Eric works for Babcock & Jenkins where he focuses on digital media and marketing strategy. He's well known as the person behind b2bdigital.net and #b2bchat.
Lincoln Murphy
Lincoln is a customer success evangelist at Gainsight, though he is also the person behind sixteenventures.com where he blogs on SaaS customer acquisition. 
Ardath Albee
Ardath is a content strategist, author of eMarketing Strategies for the Complex Sale, and runs a popular B2B marketing blog at marketinginteractions.typepad.com. 
Matt Heinz
Matt runs heinzmarketing.com and is an evangelist for revenue acceleration via sales and marketing strategy, demand generation, and more.
Jay Baer
Jay is a NY Times best selling author of Youtility, marketing consultant, keynote speaker at conferences, and is the President of convinceandconvert.com.
Joe Pulizzi
Joe is the founder of Content Marketing Institute and Content Marketing World, and author of Epic Content Marketing.
Ann Handley
Ann is best-selling author, social media and content marketing keynote speaker, the Chief Content Officer of MarketingProfs, and a columnist for Entrepreneur magazine.
Michael Brenner
Michael is the Vice President of Marketing at SAP. He's also the managing editor for SAP's Business Innovation blog and contributor to Forbes and Business2Community.
Stephanie Tilton
Stephanie is a content marketing consultant for B2B high tech companies and founding member of savvyb2bmarketing.com.
Mark Ragan
Mark is a PR veteran and serves as the CEO of Ragan Communications which publishes PRDaily, RaganComms, RaganHealth, HR Communication.
Andrew Spoeth
Andrew is a marketing team lead for CA Technologies and is well known as moderator of #B2Bchat and as a blogger at marketingfinger.com.
Wendy Marx
Wendy is an award-winning PR and marketing communications professional who helps B2B companies become well-known brands at marxcommunications.com.
Michele Linn
Michele is a B2B content marketing consultant, Executive Editor of Content Marketing Institute, blogger, and one of the founding members of savvyb2bmarketing.com. 
Christy U Ferguson
Christy is the Director of Communications and Content at Teradata Applications and is also a moderator of #b2bchat.
Megan Heuer
Megan is a "marketing therapist" for account-based and customer marketing at SiriusDecisions, a benchmark and advisory firm.
Peter O'Neill
Peter leads Forrester's research on B2B demand generation and channel marketing, managing a small group of analysts and working with other analysts. 
Aaron Bird
Aaron is the CEO of Bizible, a marketing analytics app for Salesforce, evangelist of connecting marketing and sales data, and founder of PipelineMarketing.com.


Who else in the B2B marketing space would you recommend following on Twitter? Suggest more in the comments and we'll add them to the list.

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