Pipeline Marketing Blog

How CloudFlare moved its Marketing Team from a Cost Center to a Revenue Center [Video]

By Alexis Getscher
Apr 10, 2017
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CloudFlare’s team was looking for a way to connect demand generation efforts to pipeline being driven by Marketing, but was unable to through their CRM and marketing automation tools.

In comes Bizible.

Bizible tracks all touchpoints from lead create to deal won, allowing the team to move away from activity based metrics and move toward reporting on revenue. After using Bizible, the marketing team at CloudFlare was able to report 5x more marketing-driven pipeline.

Below, hear from CloudFlare Demand Generation Leader Elenitsa Staykova on how the marketing team moved from a cost center, to a revenue generating department at the organization. 

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