B2B Marketing Blog

Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers

By Aaron Bird
Jan 17, 2017

At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that.

To do their job well, B2B media managers need comprehensive attribution information and insights. Today I’m excited to announce Bizible now has a native integration with Facebook Ads.

Bizible is the only B2B marketing attribution solution that can automatically add tracking links to your ads and report costs, making it easier to gain detailed insights into Facebook Ads contribution to leads, opportunities, revenue, and ultimately ROI.

Facebook Ads Reporting

Insights go much deeper than the channel, too. With this integration, you can optimize for the future with forecasted revenue and ROI data, see new metrics like cost per lead, opportunity, or customer, and slice reporting not only by campaign, but by creative as well.

Facebook Segments.png

In addition to Facebook Ads, Bizible has native ad network integrations with Google AdWords, Bing Ads, and DoubleClick, plus automatically tracks any UTM parameter, making it the ideal measurement and reporting solution for optimizing digital media.

To learn more about how Bizible’s attribution solution can help your organization, please request a demo.

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