B2B Marketing Blog

How We Created Our First B2B Virtual Reality Video Case Study

By Andrew Nguyen
Jun 28, 2016
Find me on:

We love creating new things. Even if it’s a prototype or proof of concept, we get really excited when we do something new at Bizible.

We recently created a virtual reality video case study, which, as far as we know, hasn’t been done before. We won’t call up Guinness World Records just yet, but we would like to talk about the strategy behind it, how we created it, and why you should consider it too.

Why A VR Video Case Study?

Virtual reality videos enable marketers to communicate more information in a short amount of time, and users lover the experience and control they get when interacting in virtual reality. Marketers can take prospects on a tour, or introduce prospects to VIPs.

For our spring and early summer events marketing program, we wanted our booths to offer an engaging and interesting experience.

Dave Rigotti, Head of Marketing at Bizible explains:

In late 2015 we decided to get into VR content. We believe VR will represent an exciting evolution in content experiences and marketing in general. While we have big plans for using VR in our marketing, the first test was quite simple. We recorded a 360/VR case study video with our partner Perkuto at Marketo Summit. It might be, we think, the first B2B case study in 360.

While our booths were equipped with fancy Oculus Rift headsets, you only need your smart phone to check out our VR case study.

Simply get a Cardboard viewer. They are inexpensive and look like this:

Google-Cardboard.jpg

Next, download the Cardboard App.

Then on your phone, open this link to our VR case study on Youtube, and click the Cardboard icon, which looks like this:

google-cardboard-icon.png

You’ll be prompted to place your camera in the Cardboard viewer and then watch away.

If you’re looking at this article on your phone, you can watch the video below. Don’t forget to click the Cardboard icon:

How Did We Create The VR Case Study?

We chose to record on a Kodak SP360 camera, one of the cheapest and easiest to use VR cameras.

kodak-virtual-reality-camera.jpg

The big benefit of this camera is not needing to wait the rendering time to stitch together multiple cameras, since it's a single recording.

It also has the benefit of being YouTube 360 ready. This was critical as we recorded the video on the first day of the conference and needed it live ASAP.

If you have inspiration to quickly communicate or create content in a new and exciting way, consider creating your first VR video. It lays the groundwork for future VR content and can inspire new ideas for the medium.

Conclusion

We've written a couple articles on generating demand in B2B events marketing. From tactical moves to improve engagement and ROI to maximizing success through preparation and engaging attendees

One motto we have for our marketing culture is “Why wait?”

Creating a basic B2B virtual reality video case study for your own event or conference is easy. With the steps outlined above you can begin experimenting with an exciting new technology. 

What will you create?

Definitive Guide To Pipeline Marketing  Everything you need to know to be a revenue-focused B2B marketer.  Download Now

Topics: events marketing, demand generation

  New Call-to-action