B2B Marketing Blog

Introducing Fast CMO Magazine Issue #2

By Andrew Nguyen
Mar 26, 2018
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There’s no better way to advance our careers than by learning from our peers. At Bizible our motto is, “Customer first, always,” and this means supporting our customers in the best ways we can. That’s why we launched Fast CMO magazine, it’s a way for us to add value for the senior marketing leaders we serve.

Fast CMO’s content is peer driven, based on interviews with successful CMOs and marketing executives. How do they get value? It’s indispensable to read how marketing leaders across different B2B categories are successfully driving growth.

Today’s marketing leaders are chasing big goals. They are managing growth engines, scaling proven marketing strategies, launching new programs, leading transformation, and managing up, down and sideways--they're also getting teams inspired and running smoothly.

That's a lot!

In the second issue of Fast CMO we’re excited to present some amazing B2B marketers and business leaders.

This issue is focused on brand strategy, centralization of marketing services, and change management.

Meet the Contributors to Fast CMO Issue #2

Alicia Hatch, CMO of Deloitte Digital, shares with us the story of how Deloitte transformed into Deloitte Digital. She discusses how they balance the heritage of a 170+ year old brand and the future needs of today’s C-suite in order to position Deloitte Digital, and provide the best consulting services possible.

print magazine image fast cmo inside pages

Marcelo Prado, Customer Operations Global Process Leader at GE, served as CMO of GE Measurement and Control and shares with us how he started Marketing-as-a-Service. Using what he learned as CMO, he’s providing cost-effective and valuable marketing services to numerous GE divisions. Read about his approach in this issue.

Kevin Jaskolka, VP of Marketing at PAR Technology, shares a framework he uses to align marketing to Product, Sales, Engineering, and the rest of the company. He discusses how marketers can get in the mindset of being a better business partner.

Ingram Micro is a distributor of IT products. There’s a very high chance that the computer you’re using right now came through, was sourced from, or serviced in some way by Ingram Micro. While you might not recognize the name, Ingram Micro is the distributor and service provider of IT products for the most iconic technology brands like Microsoft, Cisco and Dell. Managing partnerships, marketing services, and community programs for Ingram Micro is Jennifer Anaya, VP of Marketing North America. Jennifer Anaya shares with us how she navigates this complex IT ecosystem as a marketing leader.

Change management is undoubtedly an important skill for marketing leaders. Christina Cravens, CMO of Paya, Inc., shares how she managed the roll-out of a new business after being acquired by private equity. Learn the process for the roll-out of the new brand and go-to-market strategy.

Like Ingram Micro, ARRIS is a brand you may not have heard of due to their primary focus on B2B telecom, but you would recognize their products sitting nearby your TV. Duncan Potter, SVP of Global Marketing at ARRIS, discusses the important role of marketing as provider of market intelligence. Read about how marketing intelligence helps the business and customer plan for the long term.

How to Get the Magazine

To download the digital magazine, visit us at FastCMO.com. If you enjoyed the read, then recommend our new publication to marketing leaders near you.

The CMO's Guide To Marketing Attribution  Learn why marketing attribution is a critical technology for growth and  transparency into marketing performance.  Download Now

Topics: marketing management

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