Mar 08, 2017
Marketers have been reporting on top of the funnel metrics, when they should be reporting on deal size, funnel velocity and pipeline generation, says Demandbase CMO Peter Isaacson.
We interviewed the CMO, along with Director of Marketing Operations, Nani Jansen and Director of ABM Strategy, John Dering about the metrics that matter and why marketers should be reporting on revenue.
Watch the full video interview and share through the click to tweets below.
