Marketers have been reporting on top of the funnel metrics, when they should be reporting on deal size, funnel velocity and pipeline generation, says Demandbase CMO Peter Isaacson.
We interviewed the CMO, along with Director of Marketing Operations, Nani Jansen and Director of ABM Strategy, John Dering about the metrics that matter and why marketers should be reporting on revenue.
Watch the full video interview and share through the click to tweets below.
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[Marketers] need to think about... how marketing activities are driving business impact.
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Today we're hyper focused on funnel velocity, deal size, and pipeline generation.
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We can see a much clearer perspective into our pipeline and how it's being influenced by marketing programs.
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