No matter where you look, account-based marketing (ABM) is the hottest topic for B2B marketers in 2016. As with many new methodologies, embracing the concept is often the first step, but proper implementation can bring its own challenges. SiriusDecisions recently discovered that while “92% of companies recognize the value in ABM, going as far as calling it a B2B marketing must-have, only 20% have had full programs in place for more than a year.”
One of the many challenges facing potential practitioners lies in how to measure the success of their ABM program. Crucial to the measurement of ABM success is determining how much revenue these marketing efforts are contributing.
To support this, Bizible, the leader in B2B marketing attribution, proudly announces that for the first time, ABM marketers can measure the performance of their investments in terms of revenue. There is simply no better way to justify the time, resource and capital investments than connecting your ABM directly to business outcomes in the same solution where you measure your demand generation marketing.
ABM represents a new era of sales and marketing collaboration towards common goals, and your metrics need to represent what is important to both stakeholders: the bottom line.
With this release, we are introducing capabilities that ABM marketers expect, such as lead to account mapping, but the one that we are most excited about unleashes the power of data science to help you optimally manage your targeted accounts. Bizible’s new predictive engagement score taps into the hidden insights found within your own database to quickly highlight which accounts are ready to progress onto the next sales stage as well as those whose marketing tactics might need to be revisited. This enables you to confidently allocate your time, tactics and attention to maximize your ABM results.
We invite you to reach out to us at http://info.bizible.com/demo to learn more about our ABM solution and see Bizible B2B marketing attribution in action via a demo.
Bizible is the leader in B2B marketing attribution with hundreds of customers like Optimizely, MongoDB, Xamarin and ADP. We provide a B2B marketing attribution solution dedicated to helping companies make profitable marketing decisions. Our technology connects all marketing activity (both online and offline) to revenue, enabling revenue credit to be accurately distributed to the marketing channels that are making an impact. This advanced, multi-touch attribution technology allows marketers to do more effective and more efficient marketing.