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Today I had the pleasure of hosting a webinar with paid search expert Melissa Mackey, a search supervisor at gyro. If you aren't familiar with Melissa, she blogs at and is a frequent speaker at conferences such as HeroConf, SES, and SMX.

To kick off the webinar, we presented research on the 3 big reasons why paid search matters for B2B companies. (Download the full research here.) Next, Melissa dug into 4 big trends to take advantage of now.