B2B Marketing Blog

5 B2B Website Optimization Opportunities You Overlooked 

We’ve all heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. But this post reveals lesser-known optimization methods.

Over the past year, we examined more than 150 B2B sites. We tracked their key metrics and analyzed which changes really impacted conversion rates.

We learned five lesser known optimization methods. In this post we share how to test each one.  

Keep reading 5 B2B Website Optimization Opportunities You Overlooked 

Topics: ab testing, conversion rates

Landing Page Optimization: Start With Questions, Not Answers

You sit on the noisy paper covering the exam table and just as you begin to describe your symptoms, the doctor interrupts you.

He tells you exactly what you need: 50 mg of propylthiouracil and artificial tears, twice per day.

He leaves the room.

Or drops the mic.

Keep reading Landing Page Optimization: Start With Questions, Not Answers

Topics: ab testing, landing pages

8 Simple Homepage AB Tests You Can Try Right Now

This is a guest post by Sujan Patel, VP of Marketing at When I Work. Patel outlines 8 A/B tests you should try to boost conversions on your homepage. 

Keep reading 8 Simple Homepage AB Tests You Can Try Right Now

Topics: ab testing, lead generation, demand generation

Bringing Better A/B Testing To Companies With Sales Teams - Announcing Optimizely Integration

Since we launched Bizible, we’ve been focused on helping people make better marketing decisions by making it easy to track marketing all the way to a customer in Salesforce.

Keep reading Bringing Better A/B Testing To Companies With Sales Teams - Announcing Optimizely Integration

Topics: salesforce, optimizely, sfdc, ab testing, slit testing, crm

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