Charts, frameworks, and other organized forms of visualizations are a great way to learn and better understand marketing. That’s why we’ve been working hard to create more of them -- like this B2B marketing sophistication framework and this ABM orchestration template.
ABM, as a marketing concept, is relatively new and complicated. There are tons of elements, from lists and demand channels to content and measurement. It can be hard to sort them all out in your head.
That’s why we built the Periodic Table of ABM Elements. It’s a way to visualize and organize each part of ABM that's fun and memorable. Using the individual elements, you can start to build your ABM campaigns and see exactly what each campaign requires.