B2B Marketing Blog

[INFOGRAPHIC] The Periodic Table of ABM Elements

Charts, frameworks, and other organized forms of visualizations are a great way to learn and better understand marketing. That’s why we’ve been working hard to create more of them -- like this B2B marketing sophistication framework and this ABM orchestration template.

ABM, as a marketing concept, is relatively new and complicated. There are tons of elements, from lists and demand channels to content and measurement. It can be hard to sort them all out in your head.

That’s why we built the Periodic Table of ABM Elements. It’s a way to visualize and organize each part of ABM that's fun and memorable. Using the individual elements, you can start to build your ABM campaigns and see exactly what each campaign requires.

Keep reading [INFOGRAPHIC] The Periodic Table of ABM Elements

Topics: abm

Announcing: The CMO’s Guide to ABM Orchestration

For B2B marketing leaders, the ABM strategy is top of mind. Even if you’re not currently implementing ABM as some portion of your total marketing initiatives, chances are you’ve spent some time thinking about it.

Switching to an ABM strategy can be daunting -- there are a lot of things that you need to think about and get right before you can start executing. Without a clear way to get started, it’s easy to be paralyzed. At the same time, if you don’t start moving, your competitors may be gaining an advantage.

Keep reading Announcing: The CMO’s Guide to ABM Orchestration

Topics: abm

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