B2B Marketing Blog

How To Visualize Your Marketing Data With Salesforce

As a marketer you spend a lot of time inside an Excel spreadsheet. While all your data may be neatly organized, spreadsheets don't telling an engaging story.

This is where data visualization comes in. When presenting data it’s not enough to show your activities. Marketing leaders need to be able to communicate their results. 

Keep reading How To Visualize Your Marketing Data With Salesforce

Topics: salesforce, Salesforce for Google Adwords, adwords keywords, demand generation

Using Sales Data to Optimize Digital Marketing for Local Areas

For many online businesses, targeting a specific area is an important part of an effective digital marketing effort. Particularly for brick and mortar businesses, targeting the correct people in your area is key to getting them to actually come in and make a purchase in person. What many people don’t realize is that optimizing for local areas is an important part of online B2B business as well. For a business like Blue Fountain Media, taking the time to identify where our customer base is and then optimizing our marketing channels to target those people is extremely important.

Keep reading Using Sales Data to Optimize Digital Marketing for Local Areas

Topics: return on ad spend, lead generation, Marketing Analytics, adwords keywords, pipeline marketing

6 Steps to Running AdWords Campaigns that Drive Customers

This is a preview of our latest guide: AdWords for Lead Generation, which details everything you need to know to get started, research great keywords, make the most of your budget with testing and optimization, and run a profitable SEM campaign.

Keep reading 6 Steps to Running AdWords Campaigns that Drive Customers

Topics: adwords, roi, ppc, lead generation, Analytics, sem, lead, b2b, adwords keywords

Bizible Success Story: Optimizing PPC Keyword Buys

Check out how Eric and the Sentral Group team have used Bizible lead reports to optimizing their keyword buys inside Google AdWords.

Keep reading Bizible Success Story: Optimizing PPC Keyword Buys

Topics: Success stories, Bizible reports, adwords keywords

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