Sales velocity is a metric typically used by sales leaders to understand the overall performance of their sales process. It’s a measure of productivity, i.e. amount of money being generated over time.
We are committed to better understanding the customer journey through data. That is the reason we do marketing attribution in the first place. Marketing attribution is the story of the customer journey told through touchpoints. Touchpoints are valuable online web sessions and offline engagements that drive brand discovery, form fills, demos and free trials.
We get questions from marketers on whether Bizible can provide data on a specific customer journey: the Golden Path.
If B2B marketers could see every session (i.e. web visit, form fill, and email), and piece together the entire customer journey at a highly granular view, would they discover the Golden Path?
In this post we discuss this topic and show how Bizible’s Data Warehouse product can get marketers a step forward in thinking about the customer journey and the Golden Path.
As our company continues to grow, we have invested pretty heavily in content marketing. Half of our marketing team consistently produces content, be it blog posts, ebooks, reports, webinars, etc. So it’s important that our content continues to contribute business value.
It has to build trust, generate leads that are good fits for our business, nurture prospects, and ultimately, it has to generate revenue.
We’ve done some interesting content analysis that has caused us to make changes, so we thought we’d share our approach, some of our data, and our learnings.
One of the clearest advantages we, as marketers in 2016, have over the traditional marketers of decades before is the ability to track online behavior. Through digital ad tracking and website tracking, we have the opportunity to understand quite a bit about our prospects and customers before a word is even spoken.
Of course, it’s never quite as easy as we’d like to measure our prospect’s journey in the era of big data. The technology is there, we just need to do a lot of things right to make sure our data is clean and actionable. Especially in the world of B2B marketing, because the customer journey can be long and complicated, proper conversion tracking is essential.
UTM parameters allow marketers to track web source traffic.
While it's clear what tracking parameters do, we get a lot of questions on how to use them.
Clarity and consistency on using UTM tracking parameters is paramount. So we created this guide to answer questions around best practices for using UTM parameters in online marketing.
While web technology companies have for many years provided tag management software, tag management today is being called the “required table stakes of digital measurement,” by David Booth for MarketingLand.com.
In this post we’re going to cover what tag management is, how it benefits marketers, some of newest shortcuts for deploying site tags, and show you where Bizible fits in the landscape.
This is a preview of our latest guide: AdWords for Lead Generation, which details everything you need to know to get started, research great keywords, make the most of your budget with testing and optimization, and run a profitable SEM campaign.
Thanks to the rise of the internet and the fact that almost anyone can start a business and get a website built, we have arrived at a point where every small business owner also has to be an online marketer. Whatever your business does, perhaps the toughest task that you face is getting paying customers to your website and through your sales funnel.