Guest Post by Eric Wu, Co-Founder of Bracket Labs
Up to 11 ads are displayed for any given search query on the Google search engine results page. The top ad positions get the most traffic by far but how do you afford the bid prices to be at the top? You have to be the best at converting each click into a lead, then a sales opportunity, and then revenue for the search terms that matter to you. If your process creates a higher ROI, then you can bid higher and increase your share of the available market, at great reward.
Salesforce is retiring their free homespun integration with Google Adwords. Here, we hope to provide a guide to the companies which offer a similar service or which directly replace Salesforce for Google Adwords.