B2B Marketing Blog

Multi-touch Attribution Concepts and Models

In a previous post, I wrote about some research we explored in our newest guide, Multi-touch Attribution for Companies with Sales Teams. In this post, let’s look at a few common and advanced attribution models and concepts so you can make the most of the research and implement a b2b marketing attribution model in your organization. But first, why should you consider multi-touch revenue attribution? Simply, it can:

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Topics: multi-touch attribution, revenue attribution, attribution models, attribution concept, marketing attribution

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