B2B paid search marketing can present an array of opportunities and challenges for businesses looking to increase lead generation and overall revenue. As I've written about in the past, paid search is incredibly important for B2B companies and our multi-touch attribution research and deep dive on Marketo's paid search campaigns proved that it can be a massive area for business growth.
This is a preview of our latest guide: AdWords for Lead Generation, which details everything you need to know to get started, research great keywords, make the most of your budget with testing and optimization, and run a profitable SEM campaign.
Teavana knows a thing or two about driving sales. Founded in 1997, Teavana saw rapid expansion, growing to 300 stores before being acquired by Starbucks for $620 million in cash in 2012. You may think a mall-based retail company can’t teach B2B companies much, but bear with me for a minute.