B2B Marketing Blog

How to Advance Your Usage and Understanding of Marketing Attribution

A few weeks ago, I had the pleasure of presenting at Marketing Loves Sales in Portland, hosted by Obility. It was truly one of the best B2B marketing conferences in the Pacific Northwest. This is the write-up for my presentation for those who couldn’t make it.

Keep reading How to Advance Your Usage and Understanding of Marketing Attribution

Topics: marketing attribution, B2B Marketing

[Data] B2B Marketing ROI Benchmarks for LinkedIn Paid Media

At Bizible we love looking at data to help us improve the profitability of our marketing. We're revenue focused and love sharing data in order to help you be performance-minded when it comes to managing B2B marketing teams. 

We're working on a set of benchmarks for all B2B marketing channels and want to share some early results. In this post we'll look at LinkedIn paid media ROI. 

Keep reading [Data] B2B Marketing ROI Benchmarks for LinkedIn Paid Media

Topics: B2B Marketing, b2b marketing benchmarks

Why Marketing Should Know Sales Pipeline Coverage (And How To Measure It)

As a founder of the pipeline marketing movement, I’m obviously a big fan of the shift of focus from the top of the funnel to the entire funnel, and the entire buyer journey.

This shift provides a much better foundation for success for both marketing and the rest of the organization. When marketing is measured on the outcome of their efforts, instead of the activities, the team makes better decisions around optimizations, improves the relationship with sales, and ultimately drives more growth, i.e. more revenue.

Keep reading Why Marketing Should Know Sales Pipeline Coverage (And How To Measure It)

Topics: B2B Marketing

The Future of B2B Marketing in an AI Driven World

I’m the type of person who actively manages their career. Both on a micro and macro level. I also enjoy reading about new technologies and trying as much as possible to be on the forefront.

Keep reading The Future of B2B Marketing in an AI Driven World

Topics: B2B Marketing

How To Measure Full-Funnel Sales Velocity In B2B Marketing

Sales velocity is a metric typically used by sales leaders to understand the overall performance of their sales process. It’s a measure of productivity, i.e. amount of money being generated over time.

Keep reading How To Measure Full-Funnel Sales Velocity In B2B Marketing

Topics: Analytics, B2B Sales, B2B Marketing

How To Use Marketing Attribution Data In Your Next Board Meeting

The contents of a board meetings should be carefully chosen by marketing executives who strive for a greater stake in the organization.

Keep reading How To Use Marketing Attribution Data In Your Next Board Meeting

Topics: B2B Marketing, Marketing Analytics, marketing ROI

7 B2B Marketing Principles For CMOs and Directors

Time and resources are always lacking for big initiatives. Yet, this is common reality for B2B marketing leaders. What’s not lacking is data. But marketing organizations struggle with understanding how to use that data to make decisions.

Keep reading 7 B2B Marketing Principles For CMOs and Directors

Topics: B2B Marketing

A Complete Guide To The Buyer Journey

The buyer journey is often described in terms of content needs or customer needs. While these are important, there lacks a clear description of the buyer journey in terms of the goals and role of the marketer.

The job the marketer is create revenue, and in order to get there they must succeed at each of the four stages of the buyer journey.

In this post we explain how marketers can fully succeed at converting prospects at every stage of the buyer journey.

Keep reading A Complete Guide To The Buyer Journey

Topics: B2B Marketing

B2B Marketers Guide To End Of Year Planning

What happens once a year where people get so excited they don’t need their morning coffee?

Answer: End of year planning.

All jokes aside, the most important elements of a B2B marketing strategy is knowing where to find potential customers, how to reach those potential customers to fill the funnel, and how to compete to close those customers. Marketers can improve their strategies with end of year planning.

Keep reading B2B Marketers Guide To End Of Year Planning

Topics: B2B Marketing, reporting

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation.

Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains:

As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. And in turn, new opportunities will be created for monetization through individual and organization subscriptions and targeted advertising.

As marketers we took a close look at the implications for online advertising.  

In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date.

Keep reading What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

Topics: B2B Marketing

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