B2B Marketing Blog

How To Measure Full-Funnel Sales Velocity In B2B Marketing

Sales velocity is a metric typically used by sales leaders to understand the overall performance of their sales process. It’s a measure of productivity, i.e. amount of money being generated over time.

Keep reading How To Measure Full-Funnel Sales Velocity In B2B Marketing

Topics: Analytics, B2B Marketing, B2B Sales

6 SaaS Metrics That Help You Predict Growth And Customer Success

Nothing feels as good as winning a new customer. Someone validated your service, is excited about your company, and even recommended it to others. So, where did they come from—and are they going to stick around?

One of the  uncertainties in a SaaS business is the fact that you don’t always know how long your customers stay with you. Maybe they’re active users at the start, but they quickly drift off after the first few months. You can try win-back emails, new sales and other retention initiatives, but that’s not helping you to plan for the future.

Keep reading 6 SaaS Metrics That Help You Predict Growth And Customer Success

Topics: B2B Marketing, demand generation, B2B Sales

How To Never Worry About Sales And Marketing Alignment Again

We talk a lot about marketing data. How to find it. How to use it. But we don’t talk a lot about the feedback loop between sales and marketing, i.e. how sales and marketing share data to close more deals.  

Keep reading How To Never Worry About Sales And Marketing Alignment Again

Topics: B2B Marketing, B2B Sales

6 Ways B2B Marketers Use Their CRM To Achieve Dramatic Growth

There is one thing marketing and sales can agree on. Driving revenue. The best ways both teams can achieve this is by using the same tools and data.

That's why marketers should embrace their customer relationship management (CRM) software. It can help organizations get better alignment, and grow their business faster.  

Keep reading 6 Ways B2B Marketers Use Their CRM To Achieve Dramatic Growth

Topics: salesforce, lead generation, B2B Marketing, B2B Sales

5 Questions CMO’s Need to Ask Their VP of Sales

Sales and marketing alignment is a nice concept, but it can be hard to see what it looks like in practice. 

And unfortunately, when sales and marketing aren’t aligned it results in stats like these:

--99% of leads never turn into a customer (Forrester).

--61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified (MarketingSherpa).

--50% of sales time is wasted on unproductive prospecting.

Keep reading 5 Questions CMO’s Need to Ask Their VP of Sales

Topics: B2B Marketing, demand generation, B2B Sales

  New Call-to-action