B2B Marketing Blog

Bizible Marketing Analytics for Salesforce in 15 Slides

You're super busy. Between coworker vacations and seasonality, you've never been under more pressure to generate leads and grow the sales pipeline. We get it. That's why you need to spend the next 15 seconds learning about Bizible, which connects marketing and sales data in Salesforce so you can optimize marketing by ROI. Generate more revenue AND save time.

Keep reading Bizible Marketing Analytics for Salesforce in 15 Slides

Topics: bizible, adwords, salesforce, ppc, Marketing Analytics, sem, search marketing

What are UTM Parameters and Why You Should Be Using Them

One of the hardest problems facing an online marketer is tracking the effectiveness of their marketing campaigns. UTM parameters are a great way to track your online marketing performance. With a variety of ads and channels, UTM parameters allow you to see what’s working and what’s not. You can use UTM parameters to track social, email, and paid campaigns.

Keep reading What are UTM Parameters and Why You Should Be Using Them

Topics: bizible, google analytics, Marketing Analytics, utm parameters

Measuring the Effectiveness of Content Marketing in Salesforce

You’ve invested tons of time, resources, and maybe even a bit of cash making great content to drive leads for your company. You’re smart and want to be able to prove to your boss it’s worth it. Many people just simply measure leads / downloads, however that tells an incomplete picture. If you are running paid media, that’s not terribly actionable on what's driving customers either. So what’s the solution?

Keep reading Measuring the Effectiveness of Content Marketing in Salesforce

Topics: bizible, salesforce, roi, content marketing, content, marketing, linkedin, twitter

6 New Features: Custom Salesforce Stages, Google Image Ads Support, Device and Geography Reporting, and More

Even though the days are getting shorter, we haven’t slowed down one bit. Today we’re happy to announce the availability of 6, yes SIX, new features from custom stages to Google Image Ads support to device and geography reporting.

Keep reading 6 New Features: Custom Salesforce Stages, Google Image Ads Support, Device and Geography Reporting, and More

Topics: bizible, salesforce, features, new

From Web-form to Per-form

Guest post by Adam Clark, VP of Strategy and Business Development for Outbox Systems

Keep reading From Web-form to Per-form

Topics: bizible, tips, bizible blog, Web forms

Can the ROI of Social Media Be Measured?

Guest Post by David Deering, Owner of Touch Point

Keep reading Can the ROI of Social Media Be Measured?

Topics: bizible, tips, bizible blog, Social media, Analytics

Bizible Blog Guest Post Opportunity

Hey bloggers! Bizible is looking for you to guest post on our blog. We love hearing what people have to say about Salesforce, digital marketing and analytics. If there's something you would like to say, reach out to us today! 

Keep reading Bizible Blog Guest Post Opportunity

Topics: bizible, bizible blog, salesforce, Social media

What is "Salesforce for Google AdWords" and where is it going?

Simply put, "Salesforce for Google AdWords" or SFGA is a soon to be retiring (as of May 1st, 2013) Salesforce app that allows Google AdWords and Salesforce to communicate.  SFGA connects the two tech giants by attaching individual AdWords data to each new lead that visited your site by way of Google AdWords campaign and subsequently filled out a "web-to-lead-form". Salesforce created SFGA as a means to conveniently deliver deeper insight on leads and opportunities for both sales and marketing users. 

Keep reading What is "Salesforce for Google AdWords" and where is it going?

Topics: bizible, adwords, salesforce, Salesforce for Google Adwords, Salesforce Adwords integration, Saleforce marketing apps

5 Must Have DIY SEO Tools and Tips – SMBs and Agencies

Looking to capitalize on the benefits of online marketing but don’t know where to begin? You’re not alone. Here’s my short but important list of must-have online marketing weapons that every business, from small and medium sized businesses to multi-client marketing agencies, should wield in the battle towards online domination.

Keep reading 5 Must Have DIY SEO Tools and Tips – SMBs and Agencies

Topics: bizible, tips, small business marketing, small business, tools, Marketing Analytics, marketing software, SEO, Google+, Yelp

What is Local Link Building?

You may have heard that a good link building campaign is good for SEO, but how exactly does it benefit your SEO efforts? Let’s talk about why link building is important.

Keep reading What is Local Link Building?

Topics: bizible, SEO, Local SEO, link building

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